Not on display

The Osmonds black cotton t-shirt

T-Shirt
Mid 1970s (Produced)
Artist/Maker
Place of origin

The Osmonds are a group consisting of six brothers from Utah, who began as a barbershop group and later went on to become a successful pop group in the 1970s. The Osmonds had a large and energetic fan base in the early 1970s and a string of top 10 records. Later in the 1970s some of the brothers pursued solo careers.

With t-shirts becoming a staple fashion item for youth and rock 'n' rollers in the 1960s, promotional t-shirts printed to advertise products also became common place. This trend moved from corporate arena to youth movement with the merging of rock 'n' roll, advertising and fashion into the creation of the concert t-shirt, of which this is an example. Not only does it advertise a concert the wearer has been to, but concert and band t-shirts can also show the wearer's allegiance to specific musical subcultures or youth movements.

Object details

Category
Object type
TitleThe Osmonds black cotton t-shirt
Materials and techniques
Heat transfer on black cotton
Brief description
The Osmonds t-shirt, Earl's Court 1975.
Physical description
The Osmonds tour t-shirt. Black t-shirt with heat transfer print featuring The Osmonds' logo and information about the concert printed in gold in a white rectangular border. Earl's Court 1975.
Dimensions
  • Height: 61cm
  • Width: 56cm
Marks and inscriptions
MEL BUSH in association with M.A.M / Presents / The / OSMONDS / COMPERE / TONY PRINCE / EARLS COURT MAY 75 / A RADIO LUXEMBOURG PROMOTION
Summary
The Osmonds are a group consisting of six brothers from Utah, who began as a barbershop group and later went on to become a successful pop group in the 1970s. The Osmonds had a large and energetic fan base in the early 1970s and a string of top 10 records. Later in the 1970s some of the brothers pursued solo careers.

With t-shirts becoming a staple fashion item for youth and rock 'n' rollers in the 1960s, promotional t-shirts printed to advertise products also became common place. This trend moved from corporate arena to youth movement with the merging of rock 'n' roll, advertising and fashion into the creation of the concert t-shirt, of which this is an example. Not only does it advertise a concert the wearer has been to, but concert and band t-shirts can also show the wearer's allegiance to specific musical subcultures or youth movements.
Collection
Accession number
S.613-1985

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Record createdJanuary 28, 2011
Record URL
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