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Greetings Card

1950 (published)
Artist/Maker
Place of origin

This American valentine was published by Cincinnati-based greetings card company Barker in 1950. It represents an example of the 'cute picaninny', an enduring comic racial stereotype in popular culture which caricatured African American children (especially from the rural southern states). Typified by the character of Topsy in Harriet Beecher Stowe's 1852 novel Uncle Tom's Cabin (though the term was already in use), it persisted well into the 1960s when it was challenged by civil rights groups and the growing self-confidence of Black consumers. By the end of the decade the term was widely regarded as derogatory and offensive. More recently, a collectors' market has grown up in 'Black Americana' for nostalgic or ironic consumption or as material evidence in the study of Black history.

Object details

Categories
Object type
Materials and techniques
Screenprint, letterpress and plastic "googly eyes" on paper
Brief description
Greetings card, Valentine card, published by Barker, United States, 1950.
Physical description
Folder card (portrait format). On the front: cartoon image of a Black child with heart-shaped lips and "googly eyes" (trade term for plastic eyes that move when shaken) and the words "Is yo'all lookin' for a valentine?", printed in black, red, blue and yellow. Inside: the words "Ah's available!" printed in red, signed in pencil "Charlie". On the back: publisher's logo and product details printed in black.
Dimensions
  • Height: 15.3cm
  • Folded width: 12.7cm
  • Open width: 25.4cm
Production typeMass produced
Marks and inscriptions
  • 'IS YO'ALL LOOKIN' FOR / A VALENTINE?' (On the front, lettered within the design in yellow and white)
  • 'AH'S / AVAILABLE / !' (Inside, lettered in red)
  • 'Charlie' (Inside, handwritten in pencil)
  • 'A BARKER CARD / 25-V409 / Copyright MCML / BARKER, Cincinnati, U. S. A.' (On the back, printed in black)
Credit line
Given by Tim Travis
Subjects depicted
Summary
This American valentine was published by Cincinnati-based greetings card company Barker in 1950. It represents an example of the 'cute picaninny', an enduring comic racial stereotype in popular culture which caricatured African American children (especially from the rural southern states). Typified by the character of Topsy in Harriet Beecher Stowe's 1852 novel Uncle Tom's Cabin (though the term was already in use), it persisted well into the 1960s when it was challenged by civil rights groups and the growing self-confidence of Black consumers. By the end of the decade the term was widely regarded as derogatory and offensive. More recently, a collectors' market has grown up in 'Black Americana' for nostalgic or ironic consumption or as material evidence in the study of Black history.
Other number
25-V409 - Product number
Collection
Accession number
E.24-2011

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Record createdJanuary 27, 2011
Record URL
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