Not currently on display at the V&A

David Bowie t-shirt

T-Shirt
1983 (printed)
Artist/Maker
Place of origin

With t-shirts becoming a staple fashion item for youth and rock 'n' rollers in the 1960s, promotional t-shirts printed to advertise products also became common place. This trend moved from corporate arena to youth movement with the merging of rock 'n' roll, advertising and fashion into the creation of the concert t-shirt, of which this is an example. Not only does it advertise a concert the wearer has been to, but concert and band t-shirts can also show the wearer's allegiance to specific musical subcultures or youth movements.

David Bowie is widely regarded as one of the most influential musicians of the last five decades. This t-shirt is a souvenir of the Serious Moonlight world tour, Bowie’s longest and most successful concert tour which ran from May to December 1983 and visited 16 countries.


Object details

Category
Object type
TitleDavid Bowie t-shirt
Materials and techniques
Cotton t-shirt, screen printed.
Brief description
David Bowie sleeveless t-shirt, merchandise for the 'Serious Moonlight' tour, 1983
Physical description
David Bowie sleeveless t-shirt, for the 'Serious Moonlight' Tour 1983. White cotton printed with four photographic images of the artist in a square. The artist's name is written on top, with the word Bowie in large pink font, and the tour name and date are written underneath the image.
Dimensions
  • Height: 71cm
  • Width: 42cm
Subject depicted
Summary
With t-shirts becoming a staple fashion item for youth and rock 'n' rollers in the 1960s, promotional t-shirts printed to advertise products also became common place. This trend moved from corporate arena to youth movement with the merging of rock 'n' roll, advertising and fashion into the creation of the concert t-shirt, of which this is an example. Not only does it advertise a concert the wearer has been to, but concert and band t-shirts can also show the wearer's allegiance to specific musical subcultures or youth movements.

David Bowie is widely regarded as one of the most influential musicians of the last five decades. This t-shirt is a souvenir of the Serious Moonlight world tour, Bowie’s longest and most successful concert tour which ran from May to December 1983 and visited 16 countries.
Collection
Accession number
S.7-2011

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Record createdJanuary 21, 2011
Record URL
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