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Request to view at the Prints & Drawings Study Room, level C , Case GG, Shelf 68, Box BIII

Product Recall

Print
1994 (printed)
Artist/Maker
Place of origin

The artist Adam Chodzko has often used prints - usually posters or flyers - to set in train a sequence of events which become the work of art. His practice has been described as "occupying a territory between fiction and journalism." Many of his projects begin with an intriguing ad in the pages of Loot, or a flyer handed out in the street. He uses these strategies to find volunteers who will become collaborators in a larger work. Using the methods of advertisers, promoters, and casting directors Chodzko initiates narratives about consumption, self-image and social networks.

This is the flyer distributed in London for Product Recall in 1994. It invited owners of a particular style of jacket designed by Vivienne Westwood to contact the artist. The design of the jacket itself was influenced by Westwood's reading about the so-called 'memory theatres' of pre-literate societies. Those who replied to the flyer were invited to a party where they shared reminiscences about the buying and wearing of the jacket, and Chodzko made a short video to record the event.


Object details

Categories
Object type
TitleProduct Recall (assigned by artist)
Materials and techniques
Offset lithograph
Brief description
Adam Chodzko: Flyer for Product Recall Vivienne Westwood World's End 'Clint Eastwood' jacket
Physical description
Portrait-format print in the form of a flyer, printed with the image of a man wearing a Vivienne Westwood jacket
Dimensions
  • Height: 29.8cm
  • Width: 21.2cm
Credit line
Given by Chris Titterington
Subject depicted
Summary
The artist Adam Chodzko has often used prints - usually posters or flyers - to set in train a sequence of events which become the work of art. His practice has been described as "occupying a territory between fiction and journalism." Many of his projects begin with an intriguing ad in the pages of Loot, or a flyer handed out in the street. He uses these strategies to find volunteers who will become collaborators in a larger work. Using the methods of advertisers, promoters, and casting directors Chodzko initiates narratives about consumption, self-image and social networks.

This is the flyer distributed in London for Product Recall in 1994. It invited owners of a particular style of jacket designed by Vivienne Westwood to contact the artist. The design of the jacket itself was influenced by Westwood's reading about the so-called 'memory theatres' of pre-literate societies. Those who replied to the flyer were invited to a party where they shared reminiscences about the buying and wearing of the jacket, and Chodzko made a short video to record the event.
Collection
Accession number
E.319-1995

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Record createdOctober 8, 2005
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