Product Recall thumbnail 1
Image of Gallery in South Kensington
On display at V&A South Kensington
Request to view at the Prints & Drawings Study Room, level C

Product Recall

Print
1994 (printed)
Artist/Maker
Place Of Origin

The artist Adam Chodzko has often used prints - usually posters or flyers - to set in train a sequence of events which become the work of art. His practice has been described as "occupying a territory between fiction and journalism." Many of his projects begin with an intriguing ad in the pages of Loot, or a flyer handed out in the street. He uses these strategies to find volunteers who will become collaborators in a larger work. Using the methods of advertisers, promoters, and casting directors Chodzko initiates narratives about consumption, self-image and social networks.

This is the flyer distributed in London for Product Recall in 1994. It invited owners of a particular style of jacket designed by Vivienne Westwood to contact the artist. The design of the jacket itself was influenced by Westwood's reading about the so-called 'memory theatres' of pre-literate societies. Those who replied to the flyer were invited to a party where they shared reminiscences about the buying and wearing of the jacket, and Chodzko made a short video to record the event.


object details
Categories
Object Type
Materials and Techniques
Offset lithograph
Brief Description
Adam Chodzko: Flyer for Product Recall Vivienne Westwood World's End 'Clint Eastwood' jacket
Physical Description
Portrait-format print in the form of a flyer, printed with the image of a man wearing a Vivienne Westwood jacket
Dimensions
  • Height: 29.8cm
  • Width: 21.2cm
Credit line
Given by Chris Titterington
Subject depicted
Summary
The artist Adam Chodzko has often used prints - usually posters or flyers - to set in train a sequence of events which become the work of art. His practice has been described as "occupying a territory between fiction and journalism." Many of his projects begin with an intriguing ad in the pages of Loot, or a flyer handed out in the street. He uses these strategies to find volunteers who will become collaborators in a larger work. Using the methods of advertisers, promoters, and casting directors Chodzko initiates narratives about consumption, self-image and social networks.



This is the flyer distributed in London for Product Recall in 1994. It invited owners of a particular style of jacket designed by Vivienne Westwood to contact the artist. The design of the jacket itself was influenced by Westwood's reading about the so-called 'memory theatres' of pre-literate societies. Those who replied to the flyer were invited to a party where they shared reminiscences about the buying and wearing of the jacket, and Chodzko made a short video to record the event.
Collection
Accession Number
E.319-1995

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record createdOctober 8, 2005
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