Not currently on display at the V&A

New Scala Theatre poster

Poster
1927 (made)
Artist/Maker
Perfecta Press (printers (people))
Place of origin
London (made)

Typographic.

Object details

Categories
Entertainment & Leisure
Advertising
Posters
Theatre
Object type
Poster
TitleNew Scala Theatre poster (generic title)
Materials and techniques
Printed ink on paper
Printing Ink
Paper
Printing
Brief description
Poster advertising a Dance Festival of ballets and divertissements at the New Scala Theatre, 23rd July 1927, inlcluding the one-act ballet Sylvia set to music by Leo Delibes, produced by Fred Farren
Physical description
Typographic.
Dimensions
  • Poster height: 76.1cm
  • Poster width: 50.8cm
Marks and inscriptions
Stamped with C.W. Beaumont Collection V.A.M. stamp.
Object history
Associated Production: Dance Festival. Dancers listed as including: Jules Andre, Frederick Ashton, Madge Atkinson, Biddie Brooks, Margaret Craske, Ninette de Valois, Rupert Doone, Ruby Ginner, Stanley Judson, Lena King, Eleanora Marra, Ailne (sic) Phillips, Marie Rambert, Jack Theodore, Edna Tressahar, Effie Williams, Jocelyn Yeo and Vyellia Zoya. The conductor was Fred Adlington and the stage manager was Cyril W. Beaumont. New Scala Theatre, Charlotte Street, London. 23.7.1927. Performance category: dance. The proceeds will be devoted to THE SADLER'S WELLS FUND for establishing the historic theatre of Sadler's Wells as an extension of the Old Vic to North London.
Production
154 Camberwell Road, London
Collection
Theatre and Performance Collection
Accession number
S.2016-1995

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Record createdJuly 29, 2010
Record URL
https://collections.vam.ac.uk/item/O1167034/new-scala-theatre-poster-poster-perfecta-press/
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