Not on display

Poster advertising twice-nightly Variety at the Brixton Empress Theatre 1937

Poster
1937 (made)
Artist/Maker
Place of origin

The elegantly domed Empress Theatre Brixton was one of hundreds of grand new Variety theatres built in Great Britain in the late 19th century to satisfy the huge demand for this type of entertainment. It opened on Boxing Day 1898 as the Empress Theatre of Varieties, boasting a stage 60 foot wide by 40 foot deep (approximately 18.5 x 12 metres), and a seating capacity for 1,260. Bought by Variety Theatres Consolidated in 1930 with extra adjacent land, the interior was remodelled in Art Deco style, with seating capacity increased to 2,000. It reopened on 19th October 1931 as the Empress and continued as a Variety Theatre until 1957 when it became the Granada Cinema. It was used as a bingo hall and furniture repository until demolished in 1992 to make room for residential development.

This is a typical Variety poster, printed in two colours, clearly stating the times and ices, with the names of the biggest stars or 'headliners' in the largest typeface. There were two performances daily, with 'Sunday Talkies' or short films with synchronised sound, as great attraction. Variety theatre programmes changed weekly, and on the bill this week were Hutch, or Leslie A. Hutchinson; Wilbur Hall 'the comedy feature of Paul Whiteman and Jack Hylton's Bands'; the brilliant violinist Albert Sandler with his pianist Jack Byfield and his cellist Reginald Kilbey; the comedy duo Morris & Cowley (who called themselves: 'top gear comedians' and named their act after the popular 1924 car); the unicyclists Annette & Durno; Ouida & Julia; the Three Mighty Atoms; the comedy jugglers The Mongadors, and Olgo 'the Mathematical Wonder'.




Object details

Categories
Object type
TitlePoster advertising twice-nightly Variety at the Brixton Empress Theatre 1937 (generic title)
Materials and techniques
Printing ink on paper
Brief description
Poster advertising a twice-nightly Variety programme at the Brixton Empress Theatre for the week commencing 20th September 1937, starring Hutch; Wilbur Hall, and Albert Sandler, 30th March 1937
Physical description
Typographic poster with red and blue lettering
Dimensions
  • Poster height: 50.5cm
  • Poster width: 32cm
Object history
The poster also advertises 'Sunday Talkies' at the theatre. Associated Production: Performers: Leslie A. Hutchinson, Wilbur Hall (comedian), Albert Sandler (broadcaster), 3 Mighty Atoms (singing and dancing). New Empress Theatre, Brixton, London. 20.9.1937. Performance category: Variety.
Summary
The elegantly domed Empress Theatre Brixton was one of hundreds of grand new Variety theatres built in Great Britain in the late 19th century to satisfy the huge demand for this type of entertainment. It opened on Boxing Day 1898 as the Empress Theatre of Varieties, boasting a stage 60 foot wide by 40 foot deep (approximately 18.5 x 12 metres), and a seating capacity for 1,260. Bought by Variety Theatres Consolidated in 1930 with extra adjacent land, the interior was remodelled in Art Deco style, with seating capacity increased to 2,000. It reopened on 19th October 1931 as the Empress and continued as a Variety Theatre until 1957 when it became the Granada Cinema. It was used as a bingo hall and furniture repository until demolished in 1992 to make room for residential development.

This is a typical Variety poster, printed in two colours, clearly stating the times and ices, with the names of the biggest stars or 'headliners' in the largest typeface. There were two performances daily, with 'Sunday Talkies' or short films with synchronised sound, as great attraction. Variety theatre programmes changed weekly, and on the bill this week were Hutch, or Leslie A. Hutchinson; Wilbur Hall 'the comedy feature of Paul Whiteman and Jack Hylton's Bands'; the brilliant violinist Albert Sandler with his pianist Jack Byfield and his cellist Reginald Kilbey; the comedy duo Morris & Cowley (who called themselves: 'top gear comedians' and named their act after the popular 1924 car); the unicyclists Annette & Durno; Ouida & Julia; the Three Mighty Atoms; the comedy jugglers The Mongadors, and Olgo 'the Mathematical Wonder'.




Collection
Accession number
S.803-1994

About this object record

Explore the Collections contains over a million catalogue records, and over half a million images. It is a working database that includes information compiled over the life of the museum. Some of our records may contain offensive and discriminatory language, or reflect outdated ideas, practice and analysis. We are committed to addressing these issues, and to review and update our records accordingly.

You can write to us to suggest improvements to the record.

Suggest feedback

Record createdJuly 23, 2010
Record URL
Download as: JSON