Daisy's Fashion Wardrobe 3 thumbnail 1
Image of Gallery in South Kensington
Not currently on display at the V&A
On short term loan out for exhibition

Daisy's Fashion Wardrobe 3

Paper Doll Set
1973 (made)
Artist/Maker
Place Of Origin

Daisy was a teenage doll: she and her clothes and other possessions were designed by Mary Quant. Daisy was launched in 1973 with the associated slogan "the best dressed doll in the world".

These Daisy paper dolls (made by the same manufacturer) and their clothes reflect not only the clothing and hair fashions of the day, but also the fashion model poses and the graphic style (in this instance shared with fashion journalism, dressmaking patterns etc) which tended to show girls as basically childlike, with large eyes, flat chests, large feet and disproportionately long legs. The bouffant hair is perhaps more a reflection of the vinyl Daisy doll.


object details
Categories
Object Type
Parts
This object consists of 4 parts.

  • Paper Doll Set
  • Paper Doll Set
  • Paper Doll Set
  • Paper Doll Set
Additional TitleDaisy at the Fair (manufacturer's title)
Materials and Techniques
Single section saddle stitched with two wire staples
Brief Description
Daisy paper doll set 3 by Mary Quant; made in the UK 1973
Production typeMass produced
Credit line
Given by Jane Wright
Object history
Owned by the donor, Jane Wright (b.13/06/1963), as a child. Jane always loved dolls and, together with her friend Lynne, would make her own outfits and accessories, including chairs made from yoghurt pots. Her love of cut-out dolls started with the ones featured in the Bunty comic. She used the Daisy Dolls to re-enact her own Miss World competition, rating the different outfits.
Historical context
Fashion designer and entrepreneur Mary Quant was born in Blackheath in 1934, to Welsh parents. She opened her first shop, Bazaar, in 1955. In the 1960s Quant became a British fashion icon, emblematic of the decade’s youth culture, through her innovative, fun and highly distinctive clothing.



In 1973, Model Toys Ltd began manufacturing Daisy, Quant’s fashion doll, named after her famous flower logo. At that time, Model Toys was a subsidiary of Berwick-Timpo, of whom Sir Torquil Norman (later of Bluebird Toys) was chief executive. Norman was godfather to Quant’s son, Orlando, and used this connection to ask Quant to design Daisy’s clothes. Daisy was marketed as ‘the best dressed doll in the world’, and Norman used the Harrogate toy fair to promote the doll clothing real-life models in full-sized versions of the miniature clothing. Daisy was produced until 1983.

Production
It is certain that Joan Corlass did the illustrations (some of which are signed) for the stories; she probably also drew the dolls and their clothes.
Summary
Daisy was a teenage doll: she and her clothes and other possessions were designed by Mary Quant. Daisy was launched in 1973 with the associated slogan "the best dressed doll in the world".



These Daisy paper dolls (made by the same manufacturer) and their clothes reflect not only the clothing and hair fashions of the day, but also the fashion model poses and the graphic style (in this instance shared with fashion journalism, dressmaking patterns etc) which tended to show girls as basically childlike, with large eyes, flat chests, large feet and disproportionately long legs. The bouffant hair is perhaps more a reflection of the vinyl Daisy doll.
Collection
Accession Number
B.203:1 to 4-2009

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record createdMarch 31, 2010
Record URL