Not currently on display at the V&A

Crocs

Shoes
2007 (manufactured)
Artist/Maker
Place of origin

Crocs are an American shoe company launched in 2002 in Boulder, Colorado. They developed a shoe initially conceived as suitable for use on boats out of a new material, PCCR, similar to plastics and rubbers, but with new technology the shoes were washable, largely odourless, durable and safe.
The brightly coloured shoes formed entirely in the same material now come in a range of different styles, the original model was based on the shape of a tradiational clog with a sling back strap.
The shoes have enjoyed a wave of popularity since 2002 particularly in the children's market, due to their practicality and bright colours. Crocs, perhaps because of their unusual appearence have become a hugely popular international brand and have been replicated by many other manufacturers globally.


Object details

Categories
Object type
Parts
This object consists of 5 parts.

  • Shoe
  • Shoe
  • Accessories
  • Accessories
  • Leaflet
TitleCrocs (manufacturer's title)
Materials and techniques
Moulded PCCR
Brief description
Shoes, child's pair of Crocs, modern version of clogs made from PCCR, with accessories and instruction leaflet, USA, 2007.
Physical description
Pair of child's shoes size 6-7, made of a purple-coloured synthetically processed material (PCCR) similar in texture to a cross between plastic and rubber. The shoes appear to be moulded and formed in one section. The shoes are a classic clog shape with open backs and a hinged sling back strap attached with a plastic rivet with the Crocs cartoon crocodile logo on the circular rivet on both sides of the shoe.
The strap can be worn forward or back to provide extra support. The front top area of the shoes have thirteen perforated holes uniformly punched out. Around the sides of the toe area there are a further 6 shaped cutouts to allow the foot to breathe and also to allow wear in water - for the water to drain out. The shoes have a moulded tread on the bottom of the soles and also inside the shoes for the underside of the foot to grip to. The shoes are also branded with the company name across the front of the sling back straps.
Dimensions
  • Width across toes widest part width: 8.3cm
  • Length of under sole. length: 16cm
  • Top of arch of shoe foot height: 7cm
Marks and inscriptions
  • 'crocs tm'
  • 'made in italy'
  • 'www.crocs.com'
  • 'boulder, colorado'
Summary
Crocs are an American shoe company launched in 2002 in Boulder, Colorado. They developed a shoe initially conceived as suitable for use on boats out of a new material, PCCR, similar to plastics and rubbers, but with new technology the shoes were washable, largely odourless, durable and safe.
The brightly coloured shoes formed entirely in the same material now come in a range of different styles, the original model was based on the shape of a tradiational clog with a sling back strap.
The shoes have enjoyed a wave of popularity since 2002 particularly in the children's market, due to their practicality and bright colours. Crocs, perhaps because of their unusual appearence have become a hugely popular international brand and have been replicated by many other manufacturers globally.
Collection
Accession number
B.188:1 to 5-2009

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Record createdMarch 5, 2010
Record URL
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