This poster advertises the feminist newspaper 'La Fronde' [The Sling] published by activist Marguerite Durand between 1897 and 1905. Women's rights organisations in Britain and France were quick to recognise the potential of modern advertising techniques and in the process of selling the newspaper this poster also promotes the political message of the French feminists.

It depicts a socially diverse group women looking out across Paris from a vantage point in the working class suburb of Montmartre. The group includes a well dressed middle class woman, an artist, a worker, a nurse (possibly a nun), an old woman and a young girl. The message is that, while the women involved with 'La Fronde' tended to be from the middle class, they were campaigning for fundamental rights for all women regardless of age, class or profession. The wealthy woman holds her less fortunate companion by the hand and gestures towards the cupola of the Sorbonne University and the goal of female educstion. 'La Fronde' was run exclusively by women and the poster was designed by one of the few early female poster artists.

The poster is a beautiful example of expressive lithography drawn in the modern poster style of the 1890s with bold use of colour, line and space. It was printed by the well known Paris printer Charles Verneau who was a champion of the artistic poster.