This record cover proof shows a prototype design for the Sex Pistols' 1977 debut album, Never Mind the Bollocks, Here's The Sex Pistols. It was designed by Jamie Reid (b.1947) and the fluorescent colours it was printed in and the title were chosen in order to be noticed and to offend. The album title, originally to be God Save Sex Pistols, changed to this one during the summer of recording, supplied by Steve Jones, the guitarist.
The album's track list is also different from the final release, with Holidays in the Sun, Pretty Vacant and God Save the Queen missing from the sleeve. Instead, it has an additional song, Belsen Was a Gas, which would turn up on The Great Rock 'n' Roll Swindle album, an illustration of the chaos that surrounded the making of this album.

Jamie Reid's cut-and-paste aesthetic grew from his interest in radical politics. His artistic style developed while at art college in Croydon, where he was influenced by the ideas of the avant-garde political group, the Situationist International. The political slant to his art was aroused by the May 1968 Paris student riots, which inspired fraternal protests organised by Reid at the Croydon College of Art. These were directed with fellow student Malcolm McLaren, later to become the manager of the Sex Pistols.