Join the ATS
Poster
1941 (made)
1941 (made)
| Artist/Maker | |
| Place of origin |
This was the first of three posters designed by Games to promote joining the Auxilliary Territorial Service. Deemed to be overly glamorous and therefore provocative, the government banned this poster after its issue in 1941, replacing it with a plain photographic poster depicting a serving member of the ATS. The second design came in 1942 and was considered 'too Soviet' by Winston Churchill. The third appeared in 1943 (E.882-2004), employing a statuesque yet sober style which met with the official seal of approval.
Object details
| Categories | |
| Object type | |
| Title | Join the ATS |
| Materials and techniques | colour lithograph |
| Brief description | 'Join the ATS'. Colour lithograph recruiting poster for the Auxiliary Territorial Service. Issued by the War Office during the Second World War. Designed by Abram Games. Great Britain. 1941. |
| Physical description | 'Join the ATS'. A recruiting poster for the Auxilliary Territorial Service, featuring the head of a glamorous blonde ATS recruit, viewed in profile. Signed and dated 'A. Games 41'. |
| Dimensions |
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| Marks and inscriptions |
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| Credit line | Given by the Ministry of Information |
| Subjects depicted | |
| Place depicted | |
| Association | |
| Summary | This was the first of three posters designed by Games to promote joining the Auxilliary Territorial Service. Deemed to be overly glamorous and therefore provocative, the government banned this poster after its issue in 1941, replacing it with a plain photographic poster depicting a serving member of the ATS. The second design came in 1942 and was considered 'too Soviet' by Winston Churchill. The third appeared in 1943 (E.882-2004), employing a statuesque yet sober style which met with the official seal of approval. |
| Bibliographic reference | Summary Catalogue of British Posters to 1988 in the Victoria & Albert Museum in the Department of Design, Prints & Drawing. Emmett Publishing, 1990. 129 p. ISBN: 1 869934 12 1 |
| Other number | 14/B6 - V&A microfiche |
| Collection | |
| Accession number | E.2149-1946 |
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| Record created | August 17, 2005 |
| Record URL |
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