This is an original promotional poster designed by Jamie Reid for Virgin Records, advertising the release of the single Holidays in the Sun by Sex Pistols, October 1977. The beach image in the background was taken from a previously published translation of a Situationist International book Reid had worked on, Leaving the 20th Century. He added speech bubbles, featuring lyrics from the song.

Jamie Reid's cut-and-paste aesthetic, as seen on this poster, developed from his interest in radical politics. His artistic style developed while at art college in Croydon, where he was influenced by the ideas of the avant-garde political group, the Situationist International. The political slant to his art was aroused by the May 1968 Paris student riots, which inspired fraternal protests organised by Reid at the Croydon College of Art. These were directed with fellow student Malcolm McLaren, who would later become the manager of the Sex Pistols.