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Swissair California

Poster
1972 (made)
Artist/Maker
Swiss International Air Lines Ltd.
Gerster, Georg (photographer)
Schultess, Emil (designers)
Frei, Hans (designers)
Place of origin
Switzerland (made)

This poster is one of a series showing aerial views of various Swissair destinations throughout the world. Georg Gerster's photographs, based on a design concept by Hans Frei and Emil Schultess, contribute to a sense of seeing the landscape as if from the window of an airplane, thus encouraging in the viewer a desire to travel to the locales shown.

Object details

Categories
Prints
Posters
Object type
Poster
TitleSwissair California (assigned by artist)
Materials and techniques
Colour photo offset lithograph
Paper
Ink
Brief description
Swissair aviation travel poster with photography by Georg Gerster. Switzerland, 1972.
Physical description
"Swissair California" Airview of salt evaporation ponds, California.
Dimensions
  • Height: 102cm
  • Width: 63.9cm
Credit line
Gift of the American Friends of the V&A; Gift to the American Friends by Leslie, Judith and Gabri Schreyer and Alice Schreyer Batko
Subjects depicted
Travel
Airplanes
Place depicted
California
Summary
This poster is one of a series showing aerial views of various Swissair destinations throughout the world. Georg Gerster's photographs, based on a design concept by Hans Frei and Emil Schultess, contribute to a sense of seeing the landscape as if from the window of an airplane, thus encouraging in the viewer a desire to travel to the locales shown.
Other number
LS.1011 - Leslie Schreyer Loan Number
Collection
Prints, Drawings & Paintings Collection
Accession number
E.111-2004

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Record createdAugust 15, 2005
Record URL
https://collections.vam.ac.uk/item/O115324/swissair-california-poster-gerster-georg/
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