Image of Gallery in South Kensington
On display at V&A South Kensington
Request to view at the Prints & Drawings Study Room, level C , Case Y, Shelf 61, Box D

Safeguard Your Health. Chest X-ray Photographs will be taken here shortly

Poster
ca. 1948 (designed), ca. 1948 (printed)
Artist/Maker
Place Of Origin

In the wake of World War Two there was an alarming rise in tuberculosis (T.B) cases. This poster promotes the mass radiography (mass x-ray) programme instigated by the Ministry of Health which sent mobile screening units to schools, factories and other local access points. It is evidence of a huge promotional campaign which resulted in a large percentage of the population being tested for tuberculosis. Posters like this which sought to inform and protect the public helped to project the new ethos of 'welfare capitalism' after the war.

This poster was preserved by Dr Joan McMichael who was actively involved in the first mass radiography screening campaigns in Britain.


object details
Categories
Object Type
Materials and Techniques
Lithograph in black green and red
Brief Description
Public health poster promoting a mass radiography secreening campaign for tuberculosis in the late 1940s
Physical Description
Public health poster promoting a mass radiography secreening campaign for tuberculosis. The poster explains the process, depicting an x-ray being taken and a documentation card. The poster has a turquoise background and lettering in white, red and black.
Dimensions
  • Height: 38cm
  • Width: 25.2cm
Marks and Inscriptions
  • NAPT, Tavistock House North, W.C.1. (printed at bottom left-hand corner)
  • Stafford & Co., Ltd 11/48 5m (printed at bottom right-hand corner)
Credit line
Given by Jonathan Carritt in memory of Dr Joan McMichael
Summary
In the wake of World War Two there was an alarming rise in tuberculosis (T.B) cases. This poster promotes the mass radiography (mass x-ray) programme instigated by the Ministry of Health which sent mobile screening units to schools, factories and other local access points. It is evidence of a huge promotional campaign which resulted in a large percentage of the population being tested for tuberculosis. Posters like this which sought to inform and protect the public helped to project the new ethos of 'welfare capitalism' after the war.



This poster was preserved by Dr Joan McMichael who was actively involved in the first mass radiography screening campaigns in Britain.
Collection
Accession Number
E.487-2009

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record createdSeptember 22, 2009
Record URL