This promotional banner poster is for the last single from the Sex Pistols while Johnny Rotten (b. 1956) was still singer with the band. Released two weeks before the Never Mind the Bollocks... album, Rotten would leave the band less than four months later. The artwork was based on a real tourist brochure from the Belgian Travel Service who later sued the Pistols resulting in a court case, and the re-issue of the single in a plain white sleeve.

Jamie Reid (1947-2023) developed his cut-and-paste aesthetic while at art college in Croydon, where he was influenced by the ideas of the avant-garde political group, the Situationist International. The political slant to his art was aroused by the May 1968 Paris student riots, which inspired fraternal protests organised by Reid at the Croydon College of Art. These were directed with fellow student Malcolm McLaren (1946-2010), later to become the manager of the Sex Pistols.