Time to Chill Sindy
Doll
2002 (manufactured)
2002 (manufactured)
| Artist/Maker | |
| Place of origin |
Sindy is a British fashion doll originally created in 1963 by Pedigree Dolls and Toys as a rival to Barbie. She had a more wholesome look, which made her the best selling doll in the United Kingdom in 1968 and 1970. Hasbro then bought the rights to Sindy and remodelled her to look more American in order to appeal to that particular audience.
In the early 1990s there was a legal battle between Sindy and Barbie. Mattel, the owners of Barbie, felt that Sindy's new look was too similar to Barbie. Barbie won her case in court and Sindy was forced to change her look again. Currently, Sindy is aimed at a pre-school aged audience because other dolls such as Barbie and Bratz now dominate the original pre-adolescent target audience Sindy was originally intended for. The 'time to chill Sindy' is part of a series which includes 'time for tea' and 'ready for bed'. This links to the pre-adolescent target audience, linking it to their lives claiming, 'Sindy moves just like you'.
In the early 1990s there was a legal battle between Sindy and Barbie. Mattel, the owners of Barbie, felt that Sindy's new look was too similar to Barbie. Barbie won her case in court and Sindy was forced to change her look again. Currently, Sindy is aimed at a pre-school aged audience because other dolls such as Barbie and Bratz now dominate the original pre-adolescent target audience Sindy was originally intended for. The 'time to chill Sindy' is part of a series which includes 'time for tea' and 'ready for bed'. This links to the pre-adolescent target audience, linking it to their lives claiming, 'Sindy moves just like you'.
Object details
| Categories | |
| Object type | |
| Title | Time to Chill Sindy (manufacturer's title) |
| Materials and techniques | Moulded plastic, fabric, printed card, acrylic |
| Brief description | Boxed Sindy, Time to Chill made in China by New Moons Ltd in 2002 |
| Physical description | Boxed Sindy doll. The doll has long blonde hair tied back in a ponytail. She is wearing purple pyjamas and pink fluffy slippers. Sitting in a pink beanbag chair, Sindy is watching television, with a bowl of popcorn and a hot drink. The box is acrylic with printed card at the back and bottom. The printed card has a yellow bottom and pink side, acting as the wall. The word 'Sindy' is printed in pink across the front of the box, with the words 'time to chill' in the right corner. |
| Dimensions |
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| Credit line | Given by New Moons Limited |
| Summary | Sindy is a British fashion doll originally created in 1963 by Pedigree Dolls and Toys as a rival to Barbie. She had a more wholesome look, which made her the best selling doll in the United Kingdom in 1968 and 1970. Hasbro then bought the rights to Sindy and remodelled her to look more American in order to appeal to that particular audience. In the early 1990s there was a legal battle between Sindy and Barbie. Mattel, the owners of Barbie, felt that Sindy's new look was too similar to Barbie. Barbie won her case in court and Sindy was forced to change her look again. Currently, Sindy is aimed at a pre-school aged audience because other dolls such as Barbie and Bratz now dominate the original pre-adolescent target audience Sindy was originally intended for. The 'time to chill Sindy' is part of a series which includes 'time for tea' and 'ready for bed'. This links to the pre-adolescent target audience, linking it to their lives claiming, 'Sindy moves just like you'. |
| Collection | |
| Accession number | B.32-2009 |
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| Record created | July 7, 2009 |
| Record URL |
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