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Fairy Princess

Doll
2009 (manufactured)
Artist/Maker
Place of origin

Sindy is a British fashion doll originally created in 1963 by Pedigree Dolls and Toys as a rival to Barbie. She had a more wholesome look, which made her the best selling doll in the United Kingdom in 1968 and 1970. Hasbro then bought the rights to Sindy and remodelled her to look more American in order to appeal to that particular audience.

In the early 1990s there was a legal battle between Sindy and Barbie. Mattel, the owners of Barbie, felt that Sindy's new look was too similar to Barbie. Barbie won her case in court and Sindy was forced to change her look again. Currently, Sindy is aimed at a pre-school aged audience because other dolls such as Barbie and Bratz now dominate the original pre-adolescent target audience Sindy was originally intended for.

Object details

Categories
Object type
TitleFairy Princess (manufacturer's title)
Materials and techniques
Moulded plastic, fabric, printed card, acrylic
Brief description
Boxed Sindy, Fairy Princess made in China by Hasbro in 1993
Physical description
A boxed standard 12 inch Sindy doll dressed in a pink outfit, with a gold trim a textured corseted top with a pink heart at the front. It has large pink and lace wings attached to the back of the box. She is wearing a tiara and carrying a wand. Fixed next to her is a child size pair of pink plastic clip on earrings, which are large hearts with dangling fairy's underneath. The doll has voice activations and states sentences such as "you are my best friend". The box has a clear front and is printed pink with the word Sindy in purple across the front. The back of the box includes advertising for other Sindy related products.
Dimensions
  • Height: 32.5cm
  • Width: 29cm
  • Depth: 8cm
Credit line
Given by New Moons Limited
Summary
Sindy is a British fashion doll originally created in 1963 by Pedigree Dolls and Toys as a rival to Barbie. She had a more wholesome look, which made her the best selling doll in the United Kingdom in 1968 and 1970. Hasbro then bought the rights to Sindy and remodelled her to look more American in order to appeal to that particular audience.

In the early 1990s there was a legal battle between Sindy and Barbie. Mattel, the owners of Barbie, felt that Sindy's new look was too similar to Barbie. Barbie won her case in court and Sindy was forced to change her look again. Currently, Sindy is aimed at a pre-school aged audience because other dolls such as Barbie and Bratz now dominate the original pre-adolescent target audience Sindy was originally intended for.
Collection
Accession number
B.29-2009

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Record createdJuly 7, 2009
Record URL
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