The beer-brewing company Beck's is well-established as a sponsor of contemporary art events. Since 1985 they have commemorated their major sponsorships and exhibition openings by inviting artists to create limited edition labels, in order to identify their brand image with the perceived attributes of contemporary art - cool, original, young, irreverent, controversial and talked-about.

Each label offers us a miniature ‘snapshot’ of the artist’s characteristic style and subject. Tim Head's label with its life-size images of plastic coffee-stirrers relates to his interest in the ephemeral and disposable accessories of consumerism - bar-codes, packaging, credit cards, corporate logos, material from fast-food restaurants and takeaways, etc. - which he had been collecting since the late 1970s. Printed in bright yellow on matte black they refer back to Pop art, and have the clarity and legibility of a banner or poster.