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Not currently on display at the V&A

300 D

Doll
1965 (made)
Artist/Maker
Place Of Origin

The 300 D doll was Fredun Shapur's first toy design which used plastic. Its colouring, form, and basic facial features were intended to provide a blank surface for children's imaginations.


object details
Categories
Object Type
Parts
This object consists of 2 parts.

  • Doll
  • Packaging
Materials and Techniques
Plastic, moulded and printed
Brief Description
'300 D' doll, designed by Fredun Shapur for Amanda Jane, England, 1965
Physical Description
Doll made from dark blue plastic. It is designed in a simple Modernist manner with no obvious ethinicity or gender, with minimal facial features moulded and printed in black, and a hairstyle of moulded lines. It is simply jointed and pivots at the arms, legs and neck. It has slender limbs and a spherical head, fingerless cup-like hands, and toeless feet.



With the doll is a hexagonal card box, simply printed with block areas of brown and red, and with the manufacturer's name in white.
Dimensions
  • Height: 275mm
  • Width: 85mm
  • Depth: 55mm
Style
Production typeMass produced
Marks and Inscriptions
'Amanda Jane' (Moulded into back of doll)
Credit line
Given by Mr Fredun Shapur
Historical context
The 300 D was awarded the London Design Centre label in 1965.
Production
These dolls were also available in red and grey colourings, and had a line of clothing.
Summary
The 300 D doll was Fredun Shapur's first toy design which used plastic. Its colouring, form, and basic facial features were intended to provide a blank surface for children's imaginations.
Bibliographic Reference
p. 32-33Shapur, Mira (ed.) and Ogata, Amy F. Fredun Shapur, Playing with Design. Paris, 2013
Collection
Accession Number
MISC.257:1, 2-1988

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record createdJuly 1, 2009
Record URL