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Victory of the 5 Year Plan - A blow to Capitalism

Poster
1931 (made)
Artist/Maker
Isogiz (publisher)
Tzivchinskiy, N.V. (artist)
Baranov, A. (editor)
TARASOV (editor)
Place of origin
Moscow (made)

This Russian poster from 1931 shows two capitalist businessmen being crushed under a giant number five. Upon becoming leader in 1928, Stalin set out to reform the Russian economy through a series of Five Year Plans. Peasants were encouraged to leave the land and work in new factories to help advance the industrialisation of Russia and enable her to compeat with other industrailised nations such as the United States, Great Britain and France. Posters like this one demonstrated to the Russian population how industrial expansion would enable Russia to triumph over capitalist nations.

Object details

Categories
Prints
Propaganda
Politics
Posters
Object type
Poster
TitleVictory of the 5 Year Plan - A blow to Capitalism (assigned by artist)
Materials and techniques
Colour lithography
Paper
Ink
Brief description
Poster, 'Victory of the 5 Year Plan - A blow to Capitalism' by N.V. Tzivchinskiy, Russia, 1931
Physical description
Soviet propaganda poster dominated by a red number five, symbolic of the Five Year Plan.
Dimensions
  • Height: 104.5cm
  • Width: 71.1cm
Production typeMass produced
Marks and inscriptions
  • победа пятилетки удар по капитализму (translated from the Russian - centre, top of figure "5")
    Translation
    The Victory of the Five Year Plan
  • (bottom of figure "5")
    Translation
    is a strike!
  • (lower margin)
    Translation
    against capitalism
  • (left margin)
    Translation
    Kolhoz/ Sovhoz/ MTS [collective farming, communal farming, Mechanisation Tractor Station]
  • (right margin)
    Translation
    Kuznetskostroy/ Magnetostroy/ Dueprostroy [names of the largest and most reknowned Soviet constructions]
  • (lower margin)
    Translation
    Leningradskiy Oblastlit N 17285/ Tirage: 20,000 / Isogiz N 1956/ P30/ Editor: Tarasov/ Ogiz/ Isogiz, Moscow 1931 Leningrad/ Original created by artist Tzivchinskiy, N.B./ Lenprompechat'oynz, Lithography "Hromolit" Leningrad, Demidov Street
  • (artist's signature - found below the word "Capitalism")
    Translation
    N.V. Tzivchinskiy
Gallery label
(01/05/2014-02/11/2014)
This Russian poster shows two capitalist businessmen being crushed under a giant number five. Upon becoming leader in 1928, Stalin set out to reform the Russian economy through a series of Five Year Plans. Peasants were encouraged to leave the land and work in new factories. Posters like this one demonstrated how industrial expansion would enable Russia to triumph over capitalist nations.

A World to Win: Posters of Protest and Revolution, V&A, Galleries 88a and 90, (1 May-2 Nov 2014)
Credit line
Gift of the American Friends of the V&A; Gift to the American Friends by Leslie, Judith and Gabri Schreyer and Alice Schreyer Batko
Production
Attribution note: Tirage 20,000
Subjects depicted
Propaganda
Communism
Capitalism
Numbers
Fists
Strike
Places depicted
USSR
Moscow
Summary
This Russian poster from 1931 shows two capitalist businessmen being crushed under a giant number five. Upon becoming leader in 1928, Stalin set out to reform the Russian economy through a series of Five Year Plans. Peasants were encouraged to leave the land and work in new factories to help advance the industrialisation of Russia and enable her to compeat with other industrailised nations such as the United States, Great Britain and France. Posters like this one demonstrated to the Russian population how industrial expansion would enable Russia to triumph over capitalist nations.
Other number
LS.451 - Leslie Schreyer Loan Number
Collection
Prints, Drawings & Paintings Collection
Accession number
E.49-2004

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Record createdMay 11, 2005
Record URL
https://collections.vam.ac.uk/item/O111954/victory-of-the-5-year-poster-tzivchinskiy-nv/
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