Poster
2008 (printed)
| Artist/Maker | |
| Place of origin |
High-quality advertising is a very important marketing tool, especially for the West End theatre. This poster was produced by Dewynters PLC which produces a large percentage of the publicity for West End productions, and aims to produce original and innovative posters which capture the attention of their intended audience. In many cases the images, or part of the images, are intended to act as an instant reminder of the production to people seeing the posters briefly, for example, when they are pasted on buses. Examples of this 'logo' approach to poster design are the eyes that featured in posters for Cats or the mask on the poster for The Phantom of the Opera. In this case, the theatre itself is the most important part, renowned for its productions, therefore the theatre's logo takes precedence.
Object details
| Categories | |
| Object type | |
| Materials and techniques | Offset lithography on card |
| Brief description | Poster advertising 'The Chalk Garden' by Enid Bagnold, featuring a photograph of a seed head of a dandelion, Donmar Warehouse, 5 June 2008. |
| Physical description | Poster featuring a dandelion seed head on a white background, with one seed flying into the top right hand corner. The title, The Chalk Garden is printed in peach below the seed head, with the logo for the theatre, DONMAR, is written sideways down the top left side. Details of the cast are below the title on the left. |
| Dimensions |
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| Marks and inscriptions |
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| Credit line | Given by Dewynters PLC |
| Summary | High-quality advertising is a very important marketing tool, especially for the West End theatre. This poster was produced by Dewynters PLC which produces a large percentage of the publicity for West End productions, and aims to produce original and innovative posters which capture the attention of their intended audience. In many cases the images, or part of the images, are intended to act as an instant reminder of the production to people seeing the posters briefly, for example, when they are pasted on buses. Examples of this 'logo' approach to poster design are the eyes that featured in posters for Cats or the mask on the poster for The Phantom of the Opera. In this case, the theatre itself is the most important part, renowned for its productions, therefore the theatre's logo takes precedence. |
| Collection | |
| Accession number | S.157-2008 |
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| Record created | July 1, 2009 |
| Record URL |
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