Not currently on display at the V&A

Poster

2008 (printed)
Artist/Maker
Place of origin

High-quality advertising is a very important marketing tool, especially for the West End theatre. This poster was produced by Dewynters PLC which produces a large percentage of the publicity for West End productions, and aims to produce original and innovative posters which capture the attention of their intended audience. In many cases the images, or part of the images, are intended to act as an instant reminder of the production to people seeing the posters briefly, for example, when they are pasted on buses. Examples of this 'logo' approach to poster design are the eyes that featured in posters for Cats or the mask on the poster for The Phantom of the Opera.


Object details

Categories
Object type
Materials and techniques
Offset lithography on card with gloss finish
Brief description
Poster issued in 2007 featuring a photograph of Sarah Soetaert as Roxie Hart in 'Chicago' at the Cambridge Theatre.
Physical description
Black and white photographic poster with gloss finish, with image of actress Suzanne Shaw as Roxie Hart, and critic's quote in top left corner. The title of the musical, CHICAGO is in red at the bottom of the page. The numbers 1 and 0 appear in white in the I and C of the title, as the show was celebrating 10 years in the West End.
Dimensions
  • Height: 51cm
  • Width: 32cm
Credit line
Given by Dewynters PLC
Summary
High-quality advertising is a very important marketing tool, especially for the West End theatre. This poster was produced by Dewynters PLC which produces a large percentage of the publicity for West End productions, and aims to produce original and innovative posters which capture the attention of their intended audience. In many cases the images, or part of the images, are intended to act as an instant reminder of the production to people seeing the posters briefly, for example, when they are pasted on buses. Examples of this 'logo' approach to poster design are the eyes that featured in posters for Cats or the mask on the poster for The Phantom of the Opera.
Collection
Accession number
S.159-2008

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Record createdJuly 1, 2009
Record URL
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