Poster
2008 (printed)
| Artist/Maker | |
| Place of origin |
High-quality advertising is a very important marketing tool, especially for the West End theatre. This poster was produced by Dewynters PLC which produces a large percentage of the publicity for West End productions, and aims to produce original and innovative posters which capture the attention of their intended audience. In many cases the images, or part of the images, are intended to act as an instant reminder of the production to people seeing the posters briefly, for example, when they are pasted on buses. Examples of this 'logo' approach to poster design are the eyes that featured in posters for Cats or the mask on the poster for The Phantom of the Opera.
Object details
| Categories | |
| Object type | |
| Materials and techniques | Offset lithography on card with gloss finish |
| Brief description | Photographic poster advertising 'Brief Encounter' at The Cinema, Haymarket, 2 February 2008, featuring a couple dressed in 1940s style standing by a poster on a brick wall. The poster shows them kissing in a cinema. |
| Physical description | Poster on gloss finish card, with a black and white photograph of a couple kissing in cinema seats in the centre, as a poster on a brick wall. The couple can be seen in colour in the lower left corner, and details of the play, NOËL COWARD'S BRIEF ENCOUNTER are along the top of the poster. |
| Dimensions |
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| Credit line | Given by Dewynters PLC |
| Summary | High-quality advertising is a very important marketing tool, especially for the West End theatre. This poster was produced by Dewynters PLC which produces a large percentage of the publicity for West End productions, and aims to produce original and innovative posters which capture the attention of their intended audience. In many cases the images, or part of the images, are intended to act as an instant reminder of the production to people seeing the posters briefly, for example, when they are pasted on buses. Examples of this 'logo' approach to poster design are the eyes that featured in posters for Cats or the mask on the poster for The Phantom of the Opera. |
| Collection | |
| Accession number | S.174-2008 |
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| Record created | July 1, 2009 |
| Record URL |
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