Bottle
1994 (made)
| Artist/Maker | |
| Place of origin |
The beer-brewing company Beck's is well-established as a sponsor of contemporary art events. Since 1985 they have commemorated their major sponsorships and exhibition openings by inviting artists to create limited edition labels, in order to identify their brand image with the perceived attributes of contemporary art - cool, original, young, irreverent, controversial and talked-about.
Each label offers us a miniature ‘snapshot’ of the artist’s characteristic style and subject. Rebecca Horn's label suggests a relation to her kinetic sculptures which produce sounds or generate ‘paintings’ by mechanical gestures of pouring or spilling.
Each label offers us a miniature ‘snapshot’ of the artist’s characteristic style and subject. Rebecca Horn's label suggests a relation to her kinetic sculptures which produce sounds or generate ‘paintings’ by mechanical gestures of pouring or spilling.
Object details
| Categories | |
| Object type | |
| Materials and techniques | Glass, offset lithograph on paper |
| Brief description | Limited edition Becks beer bottle with a label designed by Rebecca Horn, British, 1994. |
| Physical description | Green glass bottle with two paper labels. |
| Credit line | Given by Riikka Kuittinen |
| Object history | This label for Becks beer was designed for Rebecca Horn's exhibition in 1994-95 at the Tate and Serpentine galleries. Sponsored by Becks beer. |
| Subjects depicted | |
| Summary | The beer-brewing company Beck's is well-established as a sponsor of contemporary art events. Since 1985 they have commemorated their major sponsorships and exhibition openings by inviting artists to create limited edition labels, in order to identify their brand image with the perceived attributes of contemporary art - cool, original, young, irreverent, controversial and talked-about. Each label offers us a miniature ‘snapshot’ of the artist’s characteristic style and subject. Rebecca Horn's label suggests a relation to her kinetic sculptures which produce sounds or generate ‘paintings’ by mechanical gestures of pouring or spilling. |
| Collection | |
| Accession number | E.219-2005 |
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| Record created | March 31, 2005 |
| Record URL |
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