Exposition Internationale des Arts Décoratifs, Paris, 1925

Poster
1925 (made)
Exposition Internationale des Arts Décoratifs, Paris, 1925 thumbnail 1
Image of Gallery in South Kensington
On display at V&A South Kensington
Prints & Drawings Study Room, level C
Artist/Maker
Place Of Origin

Poster for the 1925 Paris Art Deco exhibition, depicting a factory with smoke billowing out of the chimneys, forming the shape of a rose. Published by Les Éditions de l'image de France.


object details
Categories
Object Type
Materials and Techniques
colour lithograph with gold highlights
Brief Description
Poster by Charles Loupot for the Exposition Internationale des Arts Décoratifs et Industriels Modernes, Paris, 1925
Physical Description
Poster for the 1925 Paris Art Deco exhibition, depicting a factory with smoke billowing out of the chimneys, forming the shape of a rose. Published by Les Éditions de l'image de France.
Dimensions
  • Height: 23.5in
  • Width: 15.75in
Style
Marks and Inscriptions
Loupot 25 (signed)
Gallery Label
Loupot's poster illustrates factories and by implication industrial production rather than decorative arts. In 1930 he joined A.M. Cassandre in the Alliance Graphique design studio.(circa 2000-2019)
Credit line
Presented by Frank Pick of the Underground Electric Railways Company of London
Object history
A set of four posters were commissioned for the 1925 Exposition internationale des arts decoratifs et industriels modernes in Paris. Three were by up-and-coming young artists and graphic designers, including Robert Bonfils and Charles Loupot, and the fourth was by the sculptor Antoine Bourdelle, considered one of France's greatest living artists at the time. The style Art Deco takes its name from the 1925 exhibition, held from April to October. Whilst elements of the style had existed since the 1910s, this 'World’s Fair' featured some 20 countries and launched Deco on a global scale. Approximately 15 million visitors saw around 15,000 exhibits with pavilions also representing private companies including luxury goods stores like Le Bon Marché. Following the ravages of the First World War, the event set out to showcase new decorative art designs for a Brave New World. In many ways it was about France reasserting her dominance at the vanguard of innovation and as a taste-maker in international style.
Subjects depicted
Association
Associated Objects
Bibliographic Reference
Victoria and Albert Museum, Department of Engraving, Illustration and Design and Department of Paintings, Accessions 1925, London: Board of Education, 1926.
Collection
Accession Number
E.1201-1925

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record createdJuly 1, 2009
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