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Evening Dress

1948 (made)
Artist/Maker
Place of origin

Balenciaga was the most exclusive fashion house in Paris immediately after World War II. The Spanish-born couturier Cristóbal Balenciaga (1895-1972), regarded by his peers as ‘the Master’, had moved to Paris from Spain in 1937. By 1952 he had 232 employees there and was producing 356 new designs per year. His clients, admitted to his salon only after a personal introduction, included many cosmopolitan women of different nationalities. Gloria Guinness (1912-80), who donated this dress to the V&A, was one of Balenciaga’s most loyal customers.

The style of this dress reflects the exaggerated padded hip shape of the ‘New Look’ made famous by Balenciaga’s contemporary, Christian Dior (1905-57). However, its sombre black, and pared down design is very typical of Balenciaga, who was inspired by Spanish religious dress and the paintings of clerics by Francisco de Zurbarán (1598–1664).

Object details

Categories
Object type
Materials and techniques
Flocked silk organdie
Brief description
Evening dress of flocked silk organdie, designed by Cristóbal Balenciaga, Paris, 1948.
Physical description
Evening dress of black organdie with self-coloured flock flowers. The dress has a low round neck, elbow-length sleeves and is a princess line with a full skirt.
Dimensions
  • Bust circumference: 84cm
  • Waist circumference: 66cm
  • Hem diameter: 67cm
Style
Production typeHaute couture
Marks and inscriptions
  • 'Balenciaga, 10 Avenue George V, Paris' (Label, black on white)
  • 46423 (Number printed on back of label)
Gallery label
(22/09/2007-06/01/2008)
Evening dress (robe du soir)
Cristóbal Balenciaga (1895-1972)
Paris
1948

Balenciaga inspired devotion and respect from his clients. This dress was made for the stylish and wealthy Gloria Guinness, who admitted to being 'a little afraid of not being good enough for the clothes.'

Silk organdie, flocked

Given by Mrs Gloria Guinness
V&A: T.16-1974
Credit line
Given by Mrs Loel Guinness
Object history
Worn and given by Gloria Guinness.

The date is attributed to Autumn 1953 by Mme. Jouve - former Balenciaga house archivist. The chronological house numbering system (46423) suggests that it is an earlier design, ca. 1948. Stylistically it could be late 1940s.
Historical context
Gloria Rubio y Alatorre, better known as Gloria Guinness (1912-1980) was an elegant socialite and writer of the mid 20th century.

Her third husband, whom she married in 1951, was Group Capt. Thomas Loel Guinness, a Member of Parliament (died 1989) and an heir to the Guinness beer fortune.

She was voted second 'Best Dressed Woman' in the world by Time magazine in 1962. Jackie Kennedy was in first place. (See Time magazine Jan 26 1962)
Subject depicted
Association
Summary
Balenciaga was the most exclusive fashion house in Paris immediately after World War II. The Spanish-born couturier Cristóbal Balenciaga (1895-1972), regarded by his peers as ‘the Master’, had moved to Paris from Spain in 1937. By 1952 he had 232 employees there and was producing 356 new designs per year. His clients, admitted to his salon only after a personal introduction, included many cosmopolitan women of different nationalities. Gloria Guinness (1912-80), who donated this dress to the V&A, was one of Balenciaga’s most loyal customers.

The style of this dress reflects the exaggerated padded hip shape of the ‘New Look’ made famous by Balenciaga’s contemporary, Christian Dior (1905-57). However, its sombre black, and pared down design is very typical of Balenciaga, who was inspired by Spanish religious dress and the paintings of clerics by Francisco de Zurbarán (1598–1664).
Bibliographic references
  • Fashion : An Anthology by Cecil Beaton. London : H.M.S.O., 1971
  • Vickers, H., 'Cecil Beaton' in Wilcox, C., ed., The Golden Age of Couture: Paris and London 1947-57 (V&A Publications, 2007), p.169 and pl.7.12 & 7.13
Other numbers
  • No. 61 - Attributed by Mme. Jouve
  • 46423 - Couture number
Collection
Accession number
T.16-1974

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Record createdFebruary 21, 2005
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