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Printing Block

1947-1955 (made)
Artist/Maker
Place of origin

The photomechanical technique of line block and halftone involves photographing an image and exposing it onto a light-sensitized metal plate, which is then relief etched. On this plate, the outlines and text are line block. For the tone (the shading on the skirt), the design was photographed through a screen to create a series of dots varying in size depending on the level of dark and light required. In this case the tone in the woman’s skirt is quite simple. This image would appear black and white in a newspaper or magazine. Colour images were possible but separate plates are needed for each colour, involving the use of colour filters to separate colours at the photography stage.


Object details

Categories
Object type
Materials and techniques
Zinc, halftone and lineblock
Brief description
Relief halftone and lineblock printing plate. Advertisement for Berkshire stockings, 1947-1955.
Physical description
Zinc relief halftone and lineblock plate advertising Berkshire stockings, showing a woman's skirt and legs with mid-heel shoes, a flower (rose?) lies to the right of her foot on the floor. Left corner of the plate is cropped.
Dimensions
  • Height: 15.5cm
  • Width: 9.2cm
Marks and inscriptions
  • Berkshire / Stockings (top)
  • stop / ladders / before / they start! (right)
  • (DEALER'S NAME) (lower centre)
  • A (lower left)
  • sheer, sheer Berkshire / ... the only nylons with Nylace ladder- / protection at top and / toe in a complete, / fully-fashioned range. In / subtle, neutral shades / and captivating couture / colours. Superbly / flattering! Come and see / ... WE HAVE THEM (column of text left)
  • EED II NAT (in cartouche, maker's mark?, left)
Subject depicted
Summary
The photomechanical technique of line block and halftone involves photographing an image and exposing it onto a light-sensitized metal plate, which is then relief etched. On this plate, the outlines and text are line block. For the tone (the shading on the skirt), the design was photographed through a screen to create a series of dots varying in size depending on the level of dark and light required. In this case the tone in the woman’s skirt is quite simple. This image would appear black and white in a newspaper or magazine. Colour images were possible but separate plates are needed for each colour, involving the use of colour filters to separate colours at the photography stage.
Collection
Accession number
E.504-1986

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Record createdJuly 1, 2009
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