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Properly Packed Parcels Please

Poster
ca. 1968 (made)
Artist/Maker
Place of origin

This poster is one in a series from the long-running advertising campaign commissioned by the General Post Office (GPO) in Britain. The straightforward message encourages people to pack their parcels with care to avoid loss or damage. The record player and the bold - even loud - swirls of colour emerging from it suggest that the GPO was keen to tap into the then-current imagery of the "swinging 'Sixties," with its vibrant youth culture and music scenes.

Object details

Categories
Object type
TitleProperly Packed Parcels Please (assigned by artist)
Materials and techniques
Colour lithograph
Brief description
"Properly Packed Parcels Please" GPO poster in psychedelic colours. UK, ca. 1968.
Physical description
A parcel (record player) bursting with psychedelic colours
Dimensions
  • Height: 73.5cm
  • Width: 92cm
Credit line
Gift of the American Friends of the V&A; Gift to the American Friends by Leslie, Judith and Gabri Schreyer and Alice Schreyer Batko
Subjects depicted
Place depicted
Summary
This poster is one in a series from the long-running advertising campaign commissioned by the General Post Office (GPO) in Britain. The straightforward message encourages people to pack their parcels with care to avoid loss or damage. The record player and the bold - even loud - swirls of colour emerging from it suggest that the GPO was keen to tap into the then-current imagery of the "swinging 'Sixties," with its vibrant youth culture and music scenes.
Other number
LS.1005 - Leslie Schreyer Loan Number
Collection
Accession number
E.106-2004

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Record createdDecember 23, 2004
Record URL
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