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Afrique Occidentale Afrique Equatoriale

Poster
1946 (made)
Artist/Maker
Place of origin

Travel by rail, air or sea has ever been a popular pursuit for the wealthy classes. From the early Twentieth century, colour lithograph posters were used to advertise luxurious and seemingly exotic destinations. With the outbreak of the two world wars, travel for pleasure was substantially curtailed. After World War II, however, there was a resurgence in tourism with the increase of intercontinental air travel. This travel poster, with its large palm tress, appeals to the viewer's sense of adventure and the lure of remote destinations.

Object details

Categories
Object type
TitleAfrique Occidentale Afrique Equatoriale (assigned by artist)
Materials and techniques
Colour lithograph
Brief description
AIR FRANCE African travel poster, promoting travel to western and equatorial destinations. Signed "Guerra". France, 1946. Palm trees.
Physical description
Silhouettes of dark palm trees, background in earth tones.
Dimensions
  • Height: 92.1cm
  • Width: 67.5cm
Marks and inscriptions
GUERRA (artist's signature)
Credit line
Gift of the American Friends of the V&A; Gift to the American Friends by Leslie, Judith and Gabri Schreyer and Alice Schreyer Batko
Subjects depicted
Places depicted
Summary
Travel by rail, air or sea has ever been a popular pursuit for the wealthy classes. From the early Twentieth century, colour lithograph posters were used to advertise luxurious and seemingly exotic destinations. With the outbreak of the two world wars, travel for pleasure was substantially curtailed. After World War II, however, there was a resurgence in tourism with the increase of intercontinental air travel. This travel poster, with its large palm tress, appeals to the viewer's sense of adventure and the lure of remote destinations.
Other number
LS.285 - Leslie Schreyer Loan Number
Collection
Accession number
E.27-2004

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Record createdOctober 25, 2004
Record URL
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