Sperry Flour Company
Poster
ca. 1902 (made)
ca. 1902 (made)
| Artist/Maker | |
| Place of origin |
The Sperry Flour Company was one of the giants of the American milling industry in the late nineteenth and early twentieth centuries before being consolidated as part of General Mills - a major American manufacturer still in existence today. Based in San Jose, California, David Moody started the Sperry Flour Company in 1892 on the site of an existing flour mill built in 1854. This poster is an example of the company's marketing to overseas consumers. The poster is a hybrid image borrowing stylistic elements from both Japanese woodblock prints and American trade cards.
Object details
| Categories | |
| Object type | |
| Title | Sperry Flour Company (generic title) |
| Materials and techniques | Colour lithograph |
| Brief description | Japanese language poster advertising four flour products made by Sperry Flour Company. Traditional landscape scene, house, people. ca. 1903. |
| Physical description | Poster advertising Sperry Flour goods (American). Japanese landscape scene with waterfall, cherry blossoms, samurai and other Japanese figures. Japanese cherubs in each corner or upper margin flanking four flour sacks. American flag, left. Yellow flag with sun and dragon, right. English and Japanese text. |
| Dimensions |
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| Marks and inscriptions |
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| Credit line | Gift of the American Friends of the V&A; Gift to the American Friends by Leslie, Judith and Gabri Schreyer and Alice Schreyer Batko |
| Subjects depicted | |
| Places depicted | |
| Summary | The Sperry Flour Company was one of the giants of the American milling industry in the late nineteenth and early twentieth centuries before being consolidated as part of General Mills - a major American manufacturer still in existence today. Based in San Jose, California, David Moody started the Sperry Flour Company in 1892 on the site of an existing flour mill built in 1854. This poster is an example of the company's marketing to overseas consumers. The poster is a hybrid image borrowing stylistic elements from both Japanese woodblock prints and American trade cards. |
| Other number | LS.1746 - Leslie Schreyer Loan Number |
| Collection | |
| Accession number | E.703-2004 |
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| Record created | September 30, 2004 |
| Record URL |
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