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Mao Tse Tung [Mao Zedong]
Poster
ca. 1965-1970 (made)
ca. 1965-1970 (made)
| Artist/Maker | |
| Place of origin |
Through the upheaval of the Cultural Revolution (1966-1976) Mao Zedong aimed to reinvigorate Communism in China and eliminate traditional urban class differences. A 'saturation campaign' of visual propaganda was a primary vehicle for disseminating the new ideologies. Themes and form were rigidly prescribed and the idealised figures were often copied from source books.
Mao Zedong's personal aim behind the Cultural Revolution was to bolster his own position within the Communist Party. Posters helped to propagate the cult and here he is seen literally as the central subject. Chairman Mao badges and posters offered a means for people to 'own' the cult and demonstrate their allegiance.
Mao Zedong's personal aim behind the Cultural Revolution was to bolster his own position within the Communist Party. Posters helped to propagate the cult and here he is seen literally as the central subject. Chairman Mao badges and posters offered a means for people to 'own' the cult and demonstrate their allegiance.
Object details
| Categories | |
| Object type | |
| Title | Mao Tse Tung [Mao Zedong] (generic title) |
| Materials and techniques | Colour offset lithography |
| Brief description | Full-length portrait poster of Chairman Mao. China. ca. 1965-1970. |
| Physical description | Full-length portrait poster of Chairman Mao Tse-Tung, framed in red with yellow Chinese characters; French and English translations also in yellow. |
| Dimensions |
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| Marks and inscriptions |
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| Credit line | Gift of the American Friends of the V&A; Gift to the American Friends by Leslie, Judith and Gabri Schreyer and Alice Schreyer Batko |
| Subjects depicted | |
| Place depicted | |
| Summary | Through the upheaval of the Cultural Revolution (1966-1976) Mao Zedong aimed to reinvigorate Communism in China and eliminate traditional urban class differences. A 'saturation campaign' of visual propaganda was a primary vehicle for disseminating the new ideologies. Themes and form were rigidly prescribed and the idealised figures were often copied from source books. Mao Zedong's personal aim behind the Cultural Revolution was to bolster his own position within the Communist Party. Posters helped to propagate the cult and here he is seen literally as the central subject. Chairman Mao badges and posters offered a means for people to 'own' the cult and demonstrate their allegiance. |
| Other number | LS.1486 - Leslie Schreyer Loan Number |
| Collection | |
| Accession number | E.695-2004 |
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| Record created | September 28, 2004 |
| Record URL |
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