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You Must Help to Reduce Road Accidents

Poster
ca. 1945 (made)
Artist/Maker
Loxley Bros. Ltd. (printers)
Place of origin
United Kingdom (made)

The image here is inspired by Alfred Leete's 1914 British war poster, which featured the Secretary of State for War, Lord Kitchener, pointing his finger and declaring "Your Country Needs YOU."

Object details

Categories
Prints
Propaganda
Posters
Object type
Poster
TitleYou Must Help to Reduce Road Accidents (assigned by artist)
Materials and techniques
Colour lithograph
Paper
Ink
Brief description
You must help... Road safety propaganda poster with policeman pointing at viewer. Issued by The National "Safety First" Association. UK.
Physical description
Uniformed police officer pointing directly at viewer. 'SFA/SFA' (Safety First Association) emblazoned on uniform collar.
Dimensions
  • Height: 76cm
  • Width: 51.2cm
Marks and inscriptions
  • YOU/ MUST/ HELP/ to/ REDUCE ROAD ACCIDENTS (red on white)
  • issued by the National "Safety First" Association (Inc.), Terminal House, 52, Grosvenor Gardens, London, S.W.1., by whom practical suggestions for the Prevention of ACCIDENTS are invited./ Copies of this poster, price sixpence each, post and packing extra. Special prices to members and for oders for large quantities (blue on white)
  • RS/ P/ A8. (lower left corner)
  • Loxley Brothers Ltd., London & Sheffield (lower right corner)
  • [National Safety First Association logo] (upper right corner)
Credit line
Gift of the American Friends of the V&A; Gift to the American Friends by Leslie, Judith and Gabri Schreyer and Alice Schreyer Batko
Subject depicted
Safety
Place depicted
United Kingdom
Summary
The image here is inspired by Alfred Leete's 1914 British war poster, which featured the Secretary of State for War, Lord Kitchener, pointing his finger and declaring "Your Country Needs YOU."
Other number
LS.1881 - Leslie Schreyer Loan Number
Collection
Prints, Drawings & Paintings Collection
Accession number
E.726-2004

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Record createdSeptember 27, 2004
Record URL
https://collections.vam.ac.uk/item/O105846/you-must-help-to-reduce-poster-loxley-bros-ltd/
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