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First Aid/ Time to Go?

Poster
ca. 1942 (made)
Artist/Maker
Loxley Bros. Ltd. (printers)
Royal Society for the Prevention of Accidents (publishers)
Ministry of Labour and National Service (issued by)
Golden, Grace (illustrator)
Chapman, Joan (writer)
Place of origin
United Kingdom (made)

VERSO: red and white text promoting First Aid.
RECTO: Colour illustration by Grace Golden of factory workers rushing toward an exit at day's end. Rendered in subdued tones of navy, burgundy and olive green. Verse by Joan Chapman. Blue background.

Object details

Categories
Prints
Propaganda
Posters
Object type
Poster
TitleFirst Aid/ Time to Go? (generic title)
Materials and techniques
Paper and ink
Paper
Ink
Brief description
Poster printed on two sides by Loxley Brothers Ltd. to save paper during WWII.
Physical description
VERSO: red and white text promoting First Aid.
RECTO: Colour illustration by Grace Golden of factory workers rushing toward an exit at day's end. Rendered in subdued tones of navy, burgundy and olive green. Verse by Joan Chapman. Blue background.
Dimensions
  • Height: 75cm
  • Width: 48.2cm
Marks and inscriptions
  • FIRST AID/ PREVENTS/ LITTLE/ INJURIES (red on white [VERSO])
  • FROM/ GETTING/ LARGER (increasing font size, white on red [VERSO])
  • Issued by the Ministry of Labour and National Service and produced by the Royal Society for the Prevention of accidents,/ Terminal House, 52, Grosvenor Gardens, London, S.W.1. (printed on two lines across lower margin - white on blue [RECTO], white on red [VERSO])
  • [cog & triangle logo] (lower left corner)
  • printed by Loxley Bros. Ltd. (lower right corner)
  • Drawing by Grace Golden/ Verse by Joan Chapman ([RECTO])
  • Golden (illustrator's signature, printed along lower arc of drawing [RECTO])
  • Time to go? Well don't rush [underlined] out,/ It's not worth getting knocked about./ Jams like this will cause delay:/ Shoving simply does not pay. ([RECTO] lower third of sheet, white on blue)
Credit line
Gift of the American Friends of the V&A; Gift to the American Friends by Leslie, Judith and Gabri Schreyer and Alice Schreyer Batko
Production
two different poster campaigns printed on the same sheet of paper to conserve materials during the World War II
Subjects depicted
Safety
Security
War
Propaganda
World War II
Place depicted
United Kingdom
Other numbers
  • LS.1884 [verso] - Leslie Schreyer Loan Number
  • LS.2074 [recto] - Leslie Schreyer Loan Number
Collection
Prints, Drawings & Paintings Collection
Accession number
E.729-2004

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Record createdSeptember 22, 2004
Record URL
https://collections.vam.ac.uk/item/O105561/first-aid-time-to-go-poster-golden-grace/
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