On display
Image of Gallery in South Kensington

Careless talk costs lives

Poster
1940 (made)
Artist/Maker
Place of origin

Fougasse was art editor of the magazine Punch when World War Two broke out in 1939, and he offered his services free to the British Government. He produced propaganda material for almost every ministry, and his gossiping cartoon characters injected welcome humour into propaganda posters in February 1940. Their popularity set a new tone for official mass communication. Despite an extended and illustrious career as a cartoonist, illustrator and commercial poster designer, it is probably for his 'Careless Talk Costs Lives' posters, issued by the Ministry of Information for display in public transport, that he is best known. Repetition was a characteristic feature of Fougasse's earlier cartoon style. In most of his 'Careless Talk' posters, multiple imagery plays ironically against the captions as a device to warn against the fundamental dangers of gossip.

Object details

Category
Object type
TitleCareless talk costs lives (series title)
Materials and techniques
Colour lithograph on paper
Brief description
Cyril Kenneth Bird ("Fougasse") (1887-1965) "....but for heaven's sake don't say I told you" Reduced format poster from the wartime propaganda series 'Careless talk costs lives' 1940
Physical description
Man with blonde hair in long blue coat and green hat stands talking on the phone in a red telephone box. Behind it are images of Hitler's head peering round the sides of the telphone box.
Dimensions
  • Height: 310mm
  • Width: 200mm
Marks and inscriptions
Fougasse (Artist's signature printed at the top within the image)
Credit line
Given by Peter N. Avory
Summary
Fougasse was art editor of the magazine Punch when World War Two broke out in 1939, and he offered his services free to the British Government. He produced propaganda material for almost every ministry, and his gossiping cartoon characters injected welcome humour into propaganda posters in February 1940. Their popularity set a new tone for official mass communication. Despite an extended and illustrious career as a cartoonist, illustrator and commercial poster designer, it is probably for his 'Careless Talk Costs Lives' posters, issued by the Ministry of Information for display in public transport, that he is best known. Repetition was a characteristic feature of Fougasse's earlier cartoon style. In most of his 'Careless Talk' posters, multiple imagery plays ironically against the captions as a device to warn against the fundamental dangers of gossip.
Collection
Accession number
E.412-1998

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Record createdJune 30, 2009
Record URL
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