Newmarket
Print
1956 (made)
1956 (made)
| Artist/Maker | |
| Place of origin |
Printed by the celebrated Curwen Press, this was the first lithograph poster of six in a series commissioned by Guinness in 1956. Made to celebrate the 'Guinness Book of Records' in the second year of its publication, the project was led by Freedman as he was employed as an advisor to Guinness Breweries in their creative advertising campaigns. Carel Weight, Bernard Cheese, and Edward Ardizzone were among the other artists, each given a copy of the first Guinness Book of Records from which to choose their subjects. Designed for display in pubs and cafes, these large lithographic prints proved popular and a second series was made in 1962.
Object details
| Categories | |
| Object type | |
| Title | Newmarket (assigned by artist) |
| Materials and techniques | Colour lithograph |
| Brief description | Print by Edwin La Dell entitled 'Newmarket', for the Guinness prints series, 1956. |
| Physical description | Colour lithograph print of jockeys riding horses at a racecourse. Signed by the artist. |
| Subjects depicted | |
| Summary | Printed by the celebrated Curwen Press, this was the first lithograph poster of six in a series commissioned by Guinness in 1956. Made to celebrate the 'Guinness Book of Records' in the second year of its publication, the project was led by Freedman as he was employed as an advisor to Guinness Breweries in their creative advertising campaigns. Carel Weight, Bernard Cheese, and Edward Ardizzone were among the other artists, each given a copy of the first Guinness Book of Records from which to choose their subjects. Designed for display in pubs and cafes, these large lithographic prints proved popular and a second series was made in 1962. |
| Bibliographic reference | This series of posters and prints formed an exhibition entitled 'Prints for the Pub: The Guinness Lithographs' held at Pallant House in Chichester from 19 October 2016 to 15 January 2017. |
| Collection | |
| Accession number | C.21088 |
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| Record created | June 30, 2009 |
| Record URL |
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