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For Vitality eat greens daily

Print
ca.1940-45 (issued)
Artist/Maker
Place of origin

This lithograph combines drawn and photographic techniques. The lettering was produced using stencils and the dashes of yellow over the background appear drawn. Separate printing plates were needed for each colour and the register – how the colours fit together – is slightly off. This can be seen best within the V and g.
The cabbage, the woman’s head and the yellow on the left were printed using the colour halftone process, in which an image was photographed through screens to reproduce the tone as dots varying in size depending on the intensity of tone. As a printing plate was needed for each colour, the image was photographed through coloured filters to separate out the cyan, yellow, magenta and sometimes black. For each colour the screen was positioned at a slightly different angle so that the grids of dots would print in a different orientation and combine to form wheels of dots, giving the impression of full colour when seen from a distance. Under a magnifier the area of yellow on the left appears like a grid of just yellow dots, while the wheels can be seen in the more complex colours.

Object details

Categories
Object type
TitleFor Vitality eat greens daily
Materials and techniques
Colour photo-lithography
Brief description
Colour photo-lithograph. Designed by Frédéric Henri Kay Henrion. Poster, For Vitality Eat Greens Daily, issued by the Ministry of Food, 1940-45.
Physical description
'For Vitality eat greens daily'. Colour photo-lithograph poster. Signed.
Dimensions
  • Height: 74cm
  • Width: 49.9cm
Dimensions taken from: Summary Catalogue of British Posters to 1988 in the Victoria & Albert Museum in the Department of Design, Prints & Drawing. Emmett Publishing, 1990. 129 p. ISBN: 1 869934 12 1
Marks and inscriptions
Signed.
Object history
This poster was issued by the Ministry of Food during the Second World War.
Subjects depicted
Summary
This lithograph combines drawn and photographic techniques. The lettering was produced using stencils and the dashes of yellow over the background appear drawn. Separate printing plates were needed for each colour and the register – how the colours fit together – is slightly off. This can be seen best within the V and g.
The cabbage, the woman’s head and the yellow on the left were printed using the colour halftone process, in which an image was photographed through screens to reproduce the tone as dots varying in size depending on the intensity of tone. As a printing plate was needed for each colour, the image was photographed through coloured filters to separate out the cyan, yellow, magenta and sometimes black. For each colour the screen was positioned at a slightly different angle so that the grids of dots would print in a different orientation and combine to form wheels of dots, giving the impression of full colour when seen from a distance. Under a magnifier the area of yellow on the left appears like a grid of just yellow dots, while the wheels can be seen in the more complex colours.
Bibliographic references
  • Summary Catalogue of British Posters to 1988 in the Victoria & Albert Museum in the Department of Design, Prints & Drawing. Emmett Publishing, 1990. 129 p. ISBN: 1 869934 12 1
  • Taken from Departmental Circulation Register 1971
Other number
18/C10 - V&A microfiche
Collection
Accession number
CIRC.301-1971

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Record createdJune 30, 2009
Record URL
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