Drawing
1990 (made)
| Artist/Maker | |
| Place of origin |
In 1990 Rufus Leonard Design Consultants designed a new corporate identity for the London Philharmonic Orchestra. Their brief was to produce a ‘mark’, a combination of symbol and lettering, for use on all the orchestra’s communication material. This sheet is taken from a booklet given to the client at the end of the project. The booklet included layout guidelines and details of recommended ink colours, papers and typefaces. This was to ensure that certain standards could be maintained after the design had been handed over to the client. Here the designers specify the typefaces that are appropriate for different kinds of text.
Object details
| Categories | |
| Object type | |
| Materials and techniques | offset lithographic print on paper |
| Brief description | Printed sheet with sample typefaces and written guidelines for the production of communication material, designed for the London Philharmonic Orchestra by Rufus Leonard Design Consultants, 1990 |
| Physical description | Sheet showing how a new design for a logo for the London Philharmonic Orchestra should be implemented. Offset lithographic print on paper |
| Dimensions |
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| Credit line | Given by the artist |
| Subjects depicted | |
| Summary | In 1990 Rufus Leonard Design Consultants designed a new corporate identity for the London Philharmonic Orchestra. Their brief was to produce a ‘mark’, a combination of symbol and lettering, for use on all the orchestra’s communication material. This sheet is taken from a booklet given to the client at the end of the project. The booklet included layout guidelines and details of recommended ink colours, papers and typefaces. This was to ensure that certain standards could be maintained after the design had been handed over to the client. Here the designers specify the typefaces that are appropriate for different kinds of text. |
| Associated objects | |
| Collection | |
| Accession number | E.2139:2-1991 |
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| Record created | June 30, 2009 |
| Record URL |
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