Would you be more careful if it was you that got pregnant?
Poster
1969 (made)
1969 (made)
| Artist/Maker | |
| Place of origin |
Many people found this poster shocking and even offensive when it first appeared. Contraception was a taboo subject for display in public spaces and the image itself subverts the model's masculinity. However, these shock tactics were effective in drawing men's attention to the issue of unwanted pregnancy. It is a famous example of the power of advertising, and the image has become part of popular British iconography, still referred to and reproduced.
Object details
| Categories | |
| Object type | |
| Title | Would you be more careful if it was you that got pregnant? (assigned by artist) |
| Materials and techniques | Offset lithograph |
| Brief description | Poster for the Health Education Council, issued by the Family Planning Association. UK, 1969. |
| Physical description | Photographic image of a heavily pregnant man. |
| Dimensions |
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| Credit line | Gift of the American Friends of the V&A; Gift to the American Friends by Leslie, Judith and Gabri Schreyer and Alice Schreyer Batko |
| Subjects depicted | |
| Place depicted | |
| Summary | Many people found this poster shocking and even offensive when it first appeared. Contraception was a taboo subject for display in public spaces and the image itself subverts the model's masculinity. However, these shock tactics were effective in drawing men's attention to the issue of unwanted pregnancy. It is a famous example of the power of advertising, and the image has become part of popular British iconography, still referred to and reproduced. |
| Associated object | E.755-1997 (Duplicate) |
| Other number | LS.1289 - Leslie Schreyer Loan Number |
| Collection | |
| Accession number | E.1704-2004 |
About this object record
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| Record created | August 23, 2004 |
| Record URL |
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