Poster
mid 1990s (made)
| Artist/Maker | |
| Place of origin |
Diesel clothing brand is known for its innovative marketing techniques and the award winning 'Diesel Successful Living' campaign exemplifies the shift in the 1980s and 1990s towards advertisers targeting specific social groups. The iconoclastic, playful and cryptic nature of these posters is aimed at an audience of young, skeptical and media-literate young people.
Object details
| Category | |
| Object type | |
| Materials and techniques | Colour offset lithograph poster |
| Brief description | Poster for Diesel by Joakim Jonason at DDB Stockholm. Sweden, mid-1990s. |
| Physical description | Colour offset lithograph poster advertising the Diesel brand of clothing. |
| Dimensions |
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| Summary | Diesel clothing brand is known for its innovative marketing techniques and the award winning 'Diesel Successful Living' campaign exemplifies the shift in the 1980s and 1990s towards advertisers targeting specific social groups. The iconoclastic, playful and cryptic nature of these posters is aimed at an audience of young, skeptical and media-literate young people. |
| Collection | |
| Accession number | E.40-2002 |
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| Record created | June 30, 2009 |
| Record URL |
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