On display

Man needs rainforests too...

Poster
ca. 1982 (made)
Artist/Maker
WWF (World Wildlife Fund) (publishers)
Eckersley, Tom (artist)
Place of origin
United Kingdom (made)

Blue and orange monkey hanging from a canopy of green leaves on black background, white type on six lines below image.

Object details

Categories
Prints
Posters
Object type
Poster
TitleMan needs rainforests too... (assigned by artist)
Materials and techniques
Colour offset lithograph
Paper
Ink
Colour Offset Lithography
Brief description
World Wildlife Fund rainforest preservation poster designed by Tom Eckersley
Physical description
Blue and orange monkey hanging from a canopy of green leaves on black background, white type on six lines below image.
Dimensions
  • Height: 775mm
  • Width: 520mm
Marks and inscriptions
  • Eckersley 82 (signed among green leaves, top left corner)
  • Man needs rainforests too/ The tropical rainforests are home to half of all the/ plant animal and insect species on earth, and are/ watersheds that prevent erosion drought and flooding./ Help WWF [panda logo] World Wildlife Fund Panda House 11-13 Ockford Road Godalming Surrey
Gallery label
(01/07/2023)
Environmentalism

Whether about saving the rainforests or promoting public transport, the themes of decades-old environmentalist posters still resonate today.

The simple, bold graphic of the orangutan points to text with a clear, direct message, while the catchy slogan ‘Carfree Carefree’ cleverly takes the shape of a bus. Both use graphics that encourage us to look more closely.

1 Man needs rain forests too
Designer: Tom Eckersley
Date: 1982
Location: England
Materials: Printed paper
Gift of the American Friends of the V&A; Gift to the American Friends by Leslie, Judith and Gabri Schreyer and Alice Schreyer Batko
Museum no. E.287-2004

2 Carfree Carefree
Designer: Abram Games
Date: 1967
Location: England
Materials: Printed paper
Given by the Artist
Museum no. E.314-1981

[Young V&A, Design Gallery, Design gives us a voice, group object label]

Credit line
Gift of the American Friends of the V&A; Gift to the American Friends by Leslie, Judith and Gabri Schreyer and Alice Schreyer Batko
Subjects depicted
Monkey
Panda (Animal)
Rainforests
Other number
LS.971 - Leslie Schreyer Loan number
Collection
Prints, Drawings & Paintings Collection
Accession number
E.287-2004

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Record createdAugust 16, 2004
Record URL
https://collections.vam.ac.uk/item/O102404/man-needs-rainforests-too-poster-eckersley-tom/
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