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Poster

1938 (made)
Artist/Maker
Place of origin

Albert and his wife Klara Reimann founded the highly regarded Reimann Schule in Berlin in 1902 but as Jewish people were forced by the National Socialists to sell the school in 1935. They came to London in 1936 and quickly opened a new school at 4 to 10 Regency Street called The Reimann School and Studios of Industrial and Commercial Art. Established in January 1937 by Albert Reimann and his son, Heinz Reimann, it had five departments: exhibition and display design, commercial art (graphic design and posters etc), fashion and dressmaking, photography, and fine arts and crafts.
The School's first Principal was the poster artist Austin Cooper (see E.1837-1931). Other notable teachers included the Welsh painter and printmaker Merlyn Evans (see E.4872-1960), Eric Fraser (see E.3922-1983), and Leonard Rosoman (see E.1830-1991), who taught drawing, painting and perspective. Richard Hamilton worked in the School’s display department in 1937 as a teenager, later becoming a leader in the Pop Art movement. Edward McKnight Kauffer and Marion Dorn also lectured occasionally at the school. It was closed as the Second World War broke out and in 1941 the London premises were destroyed by bombing. The same fate befell the Reimann Schule in Berlin in 1943. Despite their illustrious history and teaching reputation, unfortunately neither branch recovered to reopen in the postwar period.

Object details

Categories
Object type
Materials and techniques
Colour lithograph and letterpress
Brief description
"Smithfield Club Cattle Show - Royal Agricultural Hall". London Transport poster designed by the Reimann School, London. UK, 1938.
Physical description
Small format colour lithograph poster of a bull poised to charge at the red ground of the poster. Stamped with the Reimann School logo in the bottom left corner, and initialled T.V.Y or T.W.
Credit line
Gift of the American Friends of the V&A; Gift to the American Friends by Leslie, Judith and Gabri Schreyer and Alice Schreyer Batko
Summary
Albert and his wife Klara Reimann founded the highly regarded Reimann Schule in Berlin in 1902 but as Jewish people were forced by the National Socialists to sell the school in 1935. They came to London in 1936 and quickly opened a new school at 4 to 10 Regency Street called The Reimann School and Studios of Industrial and Commercial Art. Established in January 1937 by Albert Reimann and his son, Heinz Reimann, it had five departments: exhibition and display design, commercial art (graphic design and posters etc), fashion and dressmaking, photography, and fine arts and crafts.
The School's first Principal was the poster artist Austin Cooper (see E.1837-1931). Other notable teachers included the Welsh painter and printmaker Merlyn Evans (see E.4872-1960), Eric Fraser (see E.3922-1983), and Leonard Rosoman (see E.1830-1991), who taught drawing, painting and perspective. Richard Hamilton worked in the School’s display department in 1937 as a teenager, later becoming a leader in the Pop Art movement. Edward McKnight Kauffer and Marion Dorn also lectured occasionally at the school. It was closed as the Second World War broke out and in 1941 the London premises were destroyed by bombing. The same fate befell the Reimann Schule in Berlin in 1943. Despite their illustrious history and teaching reputation, unfortunately neither branch recovered to reopen in the postwar period.
Collection
Accession number
E.1545-2004

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Record createdJune 30, 2009
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