Design for Wiletts and Sons
Design
1920s (made)
1920s (made)
| Artist/Maker | |
| Place of origin |
This design is from the packaging company Willetts & Sons, which was based in London from 1910 until the 1960s. The company made paper bags, card boxes, labels and tickets for a range of different clothes stores. Sometimes they employed artists to illustrate these items.
This example was drawn by a commercial artist at the little-known Roseland Studio in the 1920s. It shows a glamorous young woman wearing an elegant fur-trimmed suit, together with the latest cloche hat. Such an image was clearly designed to appeal to fashionable customers and to reflect well on the clothes store which used it.
The V&A holds over 40 similar designs from Willetts & Sons.
This example was drawn by a commercial artist at the little-known Roseland Studio in the 1920s. It shows a glamorous young woman wearing an elegant fur-trimmed suit, together with the latest cloche hat. Such an image was clearly designed to appeal to fashionable customers and to reflect well on the clothes store which used it.
The V&A holds over 40 similar designs from Willetts & Sons.
Object details
| Categories | |
| Object type | |
| Title | Design for Wiletts and Sons (generic title) |
| Materials and techniques | Pen and ink and pencil on cream card |
| Brief description | A design by the Roseland Studio for the packaging firm of Willetts and Sons, London, showing a woman wearing a fur-timmed suit and holding a cane, 1920s |
| Physical description | Drawing of a woman wearing a suit trimmed with fur at the hem, collar and cuffs. The jacket has a single button at the waist and another at the collar. The model is also wearing a hat and holding a cane. |
| Dimensions |
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| Marks and inscriptions |
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| Credit line | Presented by Mrs Pamela Joan Gordon in memory of her father, George Frederick Willetts (1893-1961) |
| Subjects depicted | |
| Summary | This design is from the packaging company Willetts & Sons, which was based in London from 1910 until the 1960s. The company made paper bags, card boxes, labels and tickets for a range of different clothes stores. Sometimes they employed artists to illustrate these items. This example was drawn by a commercial artist at the little-known Roseland Studio in the 1920s. It shows a glamorous young woman wearing an elegant fur-trimmed suit, together with the latest cloche hat. Such an image was clearly designed to appeal to fashionable customers and to reflect well on the clothes store which used it. The V&A holds over 40 similar designs from Willetts & Sons. |
| Collection | |
| Accession number | E.3224-2004 |
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| Record created | July 15, 2004 |
| Record URL |
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