Telephone thumbnail 1
Not currently on display at the V&A

Telephone

1977 (made)
Artist/Maker
Place of origin

This phone commemorated Queen Elizabeth II's Silver Jubilee in 1977. It was the first to be designed and manufactured by the GPO, but was a commercial failure. It was designed and produced in-house at the GPO's factory in Cwmcarn, South Wales, from the mid-1970s. The design brief was for a compact phone capable of fitting on a narrow shelf (which meant the bell set had to be external). The design was deemed old-fashioned by the public, and most stocks were scrapped after 1977. The Silver Jubilee special edition phones were issued as gifts by the GPO, and others were rented or sold to the public.


Object details

Categories
Object type
Materials and techniques
Moulded plastic
Brief description
Telephone in Balmoral blue, made by GPO, Cwmcarn, 1977.
Physical description
Compact telephone in Balmoral blue with plastic Queen Elizabeth II Silver Jubilee logo on dial plate.
Dimensions
  • Height: 11.5cm
  • Width: 23cm
  • Depth: 13cm
Production typeLimited edition
Credit line
Given by British Telecom Ltd.
Object history
In 2001, BT began the dispersal of its collection of historic telecommunications artefacts and documentation, through the Connected Earth Project. This project was established to dispose of BT's collections to the professional museums sector, and to make available the history of British telecommunications via a 'virtual museum' (www.connected-earth.com). The majority of specialist collections was dispersed to 9 partner museums (including the Science Museum and the Museum of London). The rest of the material was offered to the museums sector (including the V&A) on a first come, first served basis. This telephone is one of those given to the V&A [2003/167].
Historical context
The Post Office (GPO) Special Range telephones were products of a distinctive design and appearance which, in general, incurred higher tariff charges than the standard issue phones. They were introduced in two phases in the 1970s and 1980s as means of offering greater consumer choice to users, whilst maintaining the Post Office policy that all telephone instruments having access to the public network must be owned, installed and maintained by the Post Office. Although distinctive in their external design, they were compatible with all other PO issue phones and could be used on all exchange lines. The second phase of Specials in the 1980s offered plug and socket phones which could be installed without the need for a specialist fitter, which brought the cost down somewhat.

The Special Range included the novelty phones based on the figures of Mickey Mouse (introduced in 1978) and Snoopy. Generally, the PO and later BT purchased existing models from overseas manufacturers and put them into production themselves. In only rare cases (like the Trimphone which, as the Deltaphone, became a 'special') did they commission new design themselves
Production
Reason For Production: Commemorative
Subject depicted
Association
Summary
This phone commemorated Queen Elizabeth II's Silver Jubilee in 1977. It was the first to be designed and manufactured by the GPO, but was a commercial failure. It was designed and produced in-house at the GPO's factory in Cwmcarn, South Wales, from the mid-1970s. The design brief was for a compact phone capable of fitting on a narrow shelf (which meant the bell set had to be external). The design was deemed old-fashioned by the public, and most stocks were scrapped after 1977. The Silver Jubilee special edition phones were issued as gifts by the GPO, and others were rented or sold to the public.
Collection
Accession number
W.11-2003

About this object record

Explore the Collections contains over a million catalogue records, and over half a million images. It is a working database that includes information compiled over the life of the museum. Some of our records may contain offensive and discriminatory language, or reflect outdated ideas, practice and analysis. We are committed to addressing these issues, and to review and update our records accordingly.

You can write to us to suggest improvements to the record.

Suggest feedback

Record createdJuly 2, 2004
Record URL
Download as: JSON