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Label - Bottle of Becks Beer with label designed by Damien Hirst
  • Bottle of Becks Beer with label designed by Damien Hirst
    Hirst, Damien, born 1965
  • Enlarge image

Bottle of Becks Beer with label designed by Damien Hirst

  • Object:


  • Place of origin:

    United Kingdom (made)

  • Date:

    1995 (designed)

  • Artist/Maker:

    Hirst, Damien, born 1965 (artist)
    Becks (commissioned)

  • Materials and Techniques:

    Label: offset lithograph on paper

  • Credit Line:

    Given by Edwina Sassoon through the Friends of the V&A

  • Museum number:


  • Gallery location:

    Prints & Drawings Study Room, level C, case MB2D, shelf SH5, box GG215

The beer-brewing company Beck's is well-established as a sponsor of contemporary art events. Since 1985 they have commemorated their major sponsorships and exhibition openings by inviting artists to create limited edition labels, in order to identify their brand image with the perceived attributes of contemporary art - cool, original, young, irreverent, controversial and talked-about.

Each label offers us a miniature ‘snapshot’ of the artist’s characteristic style and subject. Some are instantly recognisable, such as this one showing by Damien Hirst with the coloured dots which are familiar from his spot paintings; this is one of two labels he designed in 1995. Other examples in the V&A collection are by Tim Head and Rebecca Horn.

Physical description

Small beer bottle with artist- designed label

Place of Origin

United Kingdom (made)


1995 (designed)


Hirst, Damien, born 1965 (artist)
Becks (commissioned)

Materials and Techniques

Label: offset lithograph on paper


Height: 9.25 in bottle, Diameter: 3.5 in bottle

Descriptive line

Bottle of Beck's beer with label by Damien Hirst

Production Note

The artist information refers to the label on the bottle


Glass; Metal; Paper; Printing ink

Subjects depicted



Advertising; Labels & packaging; Artists' multiples; Ephemera


Prints, Drawings & Paintings Collection

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