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Batger's Christmas Cracker box label

  • Object:


  • Place of origin:

    Great Britain (made)

  • Date:

    ca. 1900-1950 (made)

  • Artist/Maker:

    Batger's and Company (manufacturers)

  • Materials and Techniques:

    Printed label

  • Credit Line:

    Purchased through the Julie and Robert Breckman Print Fund

  • Museum number:


  • Gallery location:

    Prints & Drawings Study Room, level C, case GG, shelf 157

This Christmas cracker label by Batger’s & Co is probably from the first few decades of the 20th century. The V&A collection includes a series of cracker labels by the firm, established in 1748. This image shows a little girl and Father Christmas, both listening to the radio or ‘wireless’. The crackers are branded as ‘Wireless Crackers’, the cracker company associating itself with the newly popular radio sets. It is an interesting document, an insight into the social history of the time.
This object illustrates the changing styles of commercial design and packaging formats over the years.

Physical description

A print with the word "Batger's" on the top right hand corner and the word "Wireless crackers" in the middle, surrounded by mistletoe. Top left hand corner has a circular image of Father Christmas carrying presents and listening to headphones. Bottom right hand corner has an image of a little girl in bed listening to an old-fashioned radio.

Place of Origin

Great Britain (made)


ca. 1900-1950 (made)


Batger's and Company (manufacturers)

Materials and Techniques

Printed label

Marks and inscriptions

"Batger's Wireless Crackers"


Height: 26 cm, Width: 23.2 cm

Descriptive line

A Christmas cracker label produced by Batger's & Company, about 1900-1950

Subjects depicted

Holly; Radio; Mistletoe; Children; Christmas crackers; Snow; Toys (recreational artifacts)


Prints; Entertainment & Leisure; Christmas; Ephemera


Prints, Drawings & Paintings Collection

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