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Print - Master C

Master C

  • Object:

    Print

  • Date:

    1990 (made)

  • Artist/Maker:

    Rufus Leonard Design Consultants (artist)

  • Materials and Techniques:

    Print on paper

  • Credit Line:

    Given by the artist

  • Museum number:

    E.2139:5-1991

  • Gallery location:

    Prints & Drawings Study Room, level F, case EDUC, shelf 10C

In 1990 Rufus Leonard Design Consultants designed a new corporate identity for the London Philharmonic Orchestra. Their brief was to produce a ‘mark’, a combination of symbol and lettering, for use on all the orchestra’s communication material. This sheet is taken from a booklet given to the client at the end of the project. The booklet included layout guidelines and details of recommended ink colours, papers and typefaces. This was to ensure that certain standards could be maintained after the design had been handed over to the client. The sheet shows the finished mark and gives an address for queries regarding its use.

Physical description

Single sheet of white paper with illustration and textual information printed in black ink

Date

1990 (made)

Artist/maker

Rufus Leonard Design Consultants (artist)

Materials and Techniques

Print on paper

Marks and inscriptions

Master C/ centre/ The London Philharmonic/ measure bar/ centre
Within the design; Printing; Ink

This mark must not be altered or redrawn in any way, and should only be reproduced from this master bromide. For details on using this mark see attached pages or contact; Frances Cook, Publications Editor, The London Philharmonic, 35 Doughty Street, ondon [sic] WC1N 2AA Telephone 071-833-2744
Across the bottom, over two columns; Printing; Ink

Issued June 1990
Bottom right corner; Printing; Ink

Dimensions

Height: 29.5 cm, Width: 20.9 cm

Descriptive line

Sheet printed with the mark of the London Philharmonic Orchestra, designed by Rufus Leonard Design Consultants, 1990

Materials

Ink; Paper

Techniques

Printing

Subjects depicted

Layout; Logos; Graphic Design; Branding; Corporate Image; Orchestras

Categories

Advertising

Collection

Prints, Drawings & Paintings Collection

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