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Literature Guidelines
Rufus Leonard Design Consultants - Enlarge image
Literature Guidelines
- Object:
Print
- Place of origin:
London, England (made)
- Date:
1990 (made)
- Artist/Maker:
Rufus Leonard Design Consultants (artist)
- Materials and Techniques:
Print on paper
- Credit Line:
Given by the artist
- Museum number:
E.2139:8-1991
- Gallery location:
Prints & Drawings Study Room, level F, case EDUC, shelf 10, box C
In 1990 Rufus Leonard Design Consultants designed a new corporate identity for the London Philharmonic Orchestra. Their brief was to produce a ‘mark’, a combination of symbol and lettering, for use on all the orchestra’s communication material. This sheet is taken from a booklet given to the client at the end of the project. The booklet included layout guidelines and details of recommended ink colours, papers and typefaces. This was to ensure that certain standards could be maintained after the design was handed over to the client. Here the designers specify exactly how the mark should be placed on the page and which typefaces should be used for A4-sized and A5-sized leaflets.
