Poster
1988 (made)
| Artist/Maker | |
| Place of origin |
Saatchi & Saatchi first took on the Silk Cut cigarette account in 1983. Creative Director Paul Arden, following the example of Benson & Hedges cigarette advertisements, used no copyline and only a still-life photographic image featuring the brand's signature colour purple. In 1988, Alan Burles created this Silk Cut advertisement, drawing on the visual similarities between a loaf of bread in profile and a packet of cigarettes turned on its side.
Object details
| Categories | |
| Object type | |
| Materials and techniques | Colour offset lithograph |
| Brief description | Silk Cut cigarette poster, 1988 |
| Physical description | Poster from the Silk Cut cigarette advertising campaign depicting a loaf of white bread partially wrapped in purple cloth. Seen in profile, the slices of bread suggest cigarettes in packaging. |
| Dimensions |
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| Credit line | Given by the publisher |
| Summary | Saatchi & Saatchi first took on the Silk Cut cigarette account in 1983. Creative Director Paul Arden, following the example of Benson & Hedges cigarette advertisements, used no copyline and only a still-life photographic image featuring the brand's signature colour purple. In 1988, Alan Burles created this Silk Cut advertisement, drawing on the visual similarities between a loaf of bread in profile and a packet of cigarettes turned on its side. |
| Collection | |
| Accession number | E.381-1989 |
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| Record created | February 11, 2004 |
| Record URL |
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