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Poster

  • Place of origin:

    London, England (made)

  • Date:

    1988 (made)

  • Artist/Maker:

    Arden, Paul, born 1940 - died 2008 (creative director)
    Burles, Alan (designer)
    Jouanneau, Daniel (photographer)
    Saatchi & Saatchi (publisher)

  • Materials and Techniques:

    Colour offset lithograph

  • Credit Line:

    Given by the publisher

  • Museum number:

    E.381-1989

  • Gallery location:

    Prints & Drawings Study Room, level F, case EDUC, shelf 17, box A

  • Image in copyright

Saatchi & Saatchi first took on the Silk Cut cigarette account in 1983. Creative Director Paul Arden, following the example of Benson & Hedges cigarette advertisements, used no copyline and only a still-life photographic image featuring the brand's signature colour purple. In 1988, Alan Burles created this Silk Cut advertisement, drawing on the visual similarities between a loaf of bread in profile and a packet of cigarettes turned on its side.

Physical description

Poster from the Silk Cut cigarette advertising campaign depicting a loaf of white bread partially wrapped in purple cloth. Seen in profile, the slices of bread suggest cigarettes in packaging.

Place of Origin

London, England (made)

Date

1988 (made)

Artist/maker

Arden, Paul, born 1940 - died 2008 (creative director)
Burles, Alan (designer)
Jouanneau, Daniel (photographer)
Saatchi & Saatchi (publisher)

Materials and Techniques

Colour offset lithograph

Dimensions

Height: 36.4 cm, Width: 49.8 cm

Descriptive line

Silk Cut cigarette poster, 1988

Materials

Paper; Ink

Techniques

Colour offset lithography

Subjects depicted

Smoking; Cigarettes; Bread

Categories

Prints; Advertising; Posters

Collection code

PDP

Qr_O92613
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